Mall of The Emirates evolves visitors’ experience with the launch of ultimate spa destination

  • SENSASIA Stories, a flagship destination spa, will open its doors in October 2020
  • The destination will also feature ‘STORIES LAB’ an express spa with a dedicated entrance for shoppers on the first floor of the mall.
  • Virtual reality experiences will offer complete customised escapism and guided meditations.

Dubai, UAE, 21 October 2020: Located at the Kempinski Hotel Mall of the Emirates, SENSASIA Stories is a flagship destination spa committed to total body wellness. Scheduled for an October 2020 launch, the therapeutic SENSASIA Stories has been curated to make shopping trips to Mall of the Emirates even more luxurious and pampering.

The 4,000 sq-ft SENSASIA Stories spa — conceptualised by THE SPA PEOPLE and created by Roar Interior Design Studio — comprises six male and female treatment rooms and one couples’ suite offering total privacy. It also boasts separate male and female changing rooms, and therapeutic relaxation areas. The well-appointed spa is equipped with state-of-the-art facilities, including heated beds, experience showers, an ice fountain, herb saunas, steam rooms, and a Jacuzzi. Customers can also enhance their visit with virtual reality headsets, which offer complete, customised escapism and guided meditations; transporting guests to the world’s most beautiful destinations — from the idyllic beaches of The Seychelles, to the sweeping mountains of New Zealand.

As well as offering a variety of signature, award-winning massages, facials and body treatments, and sensorial journeys, SENSASIA Stories also allows guests to personalise their spa experience with the option to book time as opposed to treatments. Once clients have defined their requirements, the expert team of therapists will then script a tailored, transformative journey, just for them.

Hussein Moosa, Mall Director of Mall of the Emirates at Majid Al Futtaim Properties, said, “We pride ourselves on constantly evolving our offering to ensure that we are meeting our customers’ expectations. We create great moments every day, not solely based on our retail offering, but by making the shopping mall into a holistic entertainment and experiential space where visitors can dine, shop, play, and even take part in their personal wellness. We look forward to offering a relaxing space where visitors can unwind, move away from the stresses of daily life, and simply focus on their revitalisation. The latest spa opening, in partnership with Kempinski Hotel Mall of the Emirates and SENSASIA Stories, is just one more step toward curating yet another unforgettable experience for our visitors and guests to enjoy.”

“SENSASIA and Kempinski have a shared commitment to surpassing expectations and offering guests an unrivalled, ultra-luxurious experience,” explains Slim Zaiane, General Manager of Kempinski Hotel Mall of the Emirates. “We were looking for the very best of the best to manage such an extensive overhaul of the spa at Kempinski Hotel Mall of the Emirates. SENSASIA’s reputation for authenticity, exceptional service and client satisfaction spoke for itself, and it has been a pleasure to watch the SENSASIA Stories concept to come to life.”

Reflecting its bustling location within Mall of the Emirates, SENSASIA Stories also features an express spa with a dedicated entrance on the first floor of the mall. ‘STORIES LAB’ offers shoppers with a limited amount of time to spare the chance to pop into a private spa pod and experience a condensed SENSASIA Stories treatment from a tailored, on-the-go and results-driven menu. Customers can try out the Stress Survival scalp and neck massage, High Heeler foot therapy, Shoulder Shift, or Eye Lift treatments. Additional treatments include luxurious facial therapies from Spanish brand Natura Bissé, which focusses on relaxing facial contractions, restoring firmness, and defining contour in the fragile jaw, neck, and décolleté areas.

The opening of SENSASIA Stories at Mall of the Emirates, within the Kempinski Hotel premises, represents the meeting of expert teams in the worlds of wellbeing, architecture, design, and hospitality — uniting them in their shared passion for immersive destinations to deliver a regionally-acclaimed, premium and personalised spa experience.

“I want clients to arrive knowing simply how they feel, and how they want to feel,” explains SENSASIA founder and creative director of THE SPA PEOPLE, Salina Handa. “The core principles of SENSASIA are based on my own desire for detail, which the experienced spa-goer will immediately appreciate, and the importance of taking both body and mind to another place entirely. At SENSASIA Stories, we are giving clients the option to select every element of their treatment – from stroke, to scent, to intensity – as well as offering a whole host of enhancements. We excel in the creation and adaptation of our spa journeys to enhance total body wellness, so much so that our clients integrate them into their lives int he same way they would exercise and nutrition.”

Located at the first floor of Kempinski Hotel Mall of the Emirates, the new spa adds to the already diverse entertainment and retail offerings at Mall of the Emirates.


SENSASIA is the largest independent and multi award-winning spa group in the UAE, launched by Salina

Handa at The Village in Jumeirah, Dubai in 2004. A measured expansion into four locations, a portfolio of

SENSASIA brand extensions, private projects and bespoke concepts followed, leading to the creation of

THE SPA PEOPLE in 2020. THE SPA PEOPLE is a first-of-its-kid consultancy for the Middle East wellness

industry, offering everything from short-term guidance and troubleshooting to existing operators, through

to a full turnkey spa solution for businesses looking to enter the spa market, backed by the proven success

and unrivalled expertise of the SENSASIA group.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 34 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.