Combining technology with the bespoke art of handcrafted apparel
Dubai, UAE, 21st October 2020: 8th Lining, the premium sartorial menswear brand reinforces the success of its distinct concept of creating bespoke clothing at an economical cost. The brand offers made-to-measure items for the discerning gentleman using high-quality fabrics from distinguished European drapers such as Loro Piana, Dormeuil, Drago and Holland & Sherry. Allowing 100% customisation by using the unique 3D body scanner which provides 200 precise measurements in one second, the manufacturing facility creates perfectly fitted garments unique to each client.
Conveniently situated on the ground level of Atria building in Business Bay, the new trendy location in Dubai, the boutique is sprawled across 1,431 square feet of floor space. Established under UAE-based company Governor Apparel, 8th Lining was founded with a mission to create a leading made-to-measure menswear brand in Dubai through their promise of offering premium quality garments, an engaging design process and surprisingly affordable pricing.
Having partnered with the world’s most renowned clothiers, 8th Lining is proud to present an eclectic selection of brands that ensures an unapparelled variety and quality of cloth across a range of budgets. With superior quality cottons, wools and cashmere along with a vast selection of weaves, checks, pinstripes, Prince of Wales and herringbones – the boutique houses fabrics for every style, season and occasion.
The highly skilled staff members, trained in Paris, are up to date with the latest and contemporary trends. Upon arrival at the boutique, guests will be guided through the store where they can make a selection from over 1800 fabrics and over 150 design customizations from lapel type, to pockets, to vents, to the colour of the thread, to the jacket construction and many more. The construction of the garments takes centre stage with careful attention to detail that allows the customers personality to shine through the design.
The items will be delivered within four weeks from the date of purchase with customers advised to visit the store for one last fitting before they take their unique creations home.
Tarek Alhussayni, Managing Director, Governor Apparel, said, “Eighth Lining is the minimalist way to line a jacket in which only the front of each jacket panel is lined. It is best adapted for warm-weather regions. We have chosen the name 8th Lining because it epitomises the sartorial elegance of the services, we aim to provide our customers. It also implies that we are a Dubai grown brand that knows the needs, tastes and distinctiveness of the city’s diverse residents. Our mission is to give men a tool to help them tackle their life goals.”
For this unique experience and affordable luxury, the prices are very pocket friendly. One can complete a wardrobe with custom-made shirts that range from AED 250 upwards, a two-piece suit starting from AED 1,450 and a full canvas suit for under AED 2,000 making it a one-stop-shop for men.
Once the measurements are saved at the boutique, friends and family of customers can easily place an order for their loved ones without them knowing, making this a rare gift option for the perfect occasion.
About 8th Lining:
Launched in the UAE, 8th Lining is a regional made-to-measure boutique that offers customers a place to find unique and timeless garments for discerning gentlemen. It offers affordable luxury combining its key values of innovation, tradition and flexibility. With the first store in the UAE in Dubai, 8th Lining is located in the heart of Dubai reflecting modern trends, the brand enables today’s busy modern man to have a speedy fitting due to its unique cutting-edge 3D body scanning technology that digitally rebuilds the body in less than one second. From wedding suits to tuxedos and a wide range of 3-piece suits in a selection of over 1800 fabrics, 8th Lining will be a leading reference for made to measure suits.