Al-Futtaim ACE Launches its Exclusive Outdoor 2021 Collection

Inspired by nature and the latest outdoor trends, the collection has something for every style and budget, launching September 17, 2020

17 September 2020, Dubai – With a new season approaching, ACE, the leading home improvement retailer and outdoor and garden destination has launched its 2021 Outdoor Collection.

ACE’s outdoor collection focuses on “Making It Your Place”, offering a versatile range that can help amp up your outdoor space. The carefully curated list has products that will rekindle your relationship with your outdoor space and transform it into a place to share, gather, and unwind.

The selection includes 58 sofa sets, 52 dining sets, 22 bistro sets, 13 sun loungers, 10 swings, 15 umbrellas, and a wide array of barbecues, fire pits, outdoor décor, garden plants, pots, and power tools. Everything you need for that perfect outdoor space, you’re sure to find at ACE.

Known and loved for being helpful, ACE’s outdoor furniture can be purchased individually or as a set. This bold decision to offer component pricing to its customers gives ACE a competitive advantage in the market, and the customers more versatility to design their own outdoor space.

Explore this season’s themes: Elemental, Curious Hues, and Bohemian Lounge

ACE’s simple yet sophisticated Elemental theme features sleek and raw pieces, accented with abstract marks and archaic shapes. It includes hero products like wicker and wood lounge and dining sets, rustic pots and floor vases, toss pillows, firepits, and subtle statement rugs. This theme places the spotlight on natural materials like rattan, wood, ceramic, and wicker.

Curious Hues has touches of modern yet mystical colonial aesthetics. It includes an ergonomic string round table and chairs, made with cutting-edge weaving technology, and an extendable teak wood dining set. Add a subtle yet intimate touch with embossed pots and tropical plants.

Add a vintage and rustic charm to your outdoor space with the vibrant Bohemian Lounge theme. It features abstract leaf prints, cane, and retro designs. A chic array of metallic plant pots, a resin wicker rocking chair and lounger, a wicker ottoman, and more are perfect to complete the look.

Less is more with the Stockholm range

ACE’s modern and minimalist Stockholm range features a mix-and-match of wooden tables, chairs, and cushions. With five individual components, you can create more than 18 combinations from a simple balcony set to a majlis-style setting.

Look no further than ACE for your outdoor and garden needs

The outdoor collection also offers a wide range of barbecue and garden accessories from leading brands like Broil King, Gardena, Bosch, Black & Decker, and more.

Simon Moore, Head of Garden & Outdoor, says, “We are pleased to announce our new Outdoor Range across all ACE UAE stores. As the weather cools down and a new season arrives, make the most of it in your outdoor space with ACE. Our outdoor collection can help set an idyllic scene for family gatherings or a quiet evening by the pool with a book”.

ACE’s outdoor collection also includes an extensive camping range, which will be launched soon.

ACE offers a convenient delivery and assembly service at all its stores across the UAE. Additionally, every purchase earns customers reward points with the Al Futtaim Retail Group’s Blue Rewards program.

The outdoor collection can be shopped in ACE’s stores across the UAE, or online at, from September 17, 2020.

About Al Futtaim-ACE:

Since 1924, ACE has been the world’s local home improvement store committed to delivering quality, friendly and helpful service. Established in Dubai in 1991 by the Al-Futtaim Group, ACE now trades across nine locations in the UAE, including its flagship stores in Dubai Festival City and Yas Island, Abu Dhabi.

As part of ACE’s commitment to providing exemplary customer service, and in keeping with global ACE standards, each of our nine stores are certified as ‘ACE Helpful’. This means that our customers are sure to find more than just products at ACE – they will find knowledgeable experts who are keen to offer support and specialized advice across all categories in-store.

All ACE stores in the UAE offer a wide selection of outdoor & garden, DIY & tools, electronics, homeware, electrical & security, car, paints, pets, and kids. With more than 50,000 products, ACE features world-class brands such as Karcher, Dyson, Broil King, Bosch, 3M, Gardena and more.

ACE also has a popular value range that offers everyday items at competitive prices.