Nissan Ariya to make Middle East debut at Expo 2020 Dubai

All-new electric crossover SUV to headline display showcasing future of mobility

Expo’s Official Automotive Partner to be integral part of global conversations around sustainable transportation and smart-city development

The all-new Nissan Ariya will make its Middle East debut at Expo 2020 Dubai, giving visitors from around the world a chance to witness Nissan’s next-generation crossover EV.

With less than a year to go until the start of Expo 2020 Dubai, Nissan today announced that the 100% electric crossover SUV will be a key focus of the brand’s showcase at the event, which will run from 1 October, 2021 to 31 March, 2022.

As the Official Automotive Partner of Expo 2020 Dubai, Nissan will also draw on its expertise in sustainable transportation and smart-city solutions to raise awareness among millions of visitors about the impact of our choices on the environment and the importance of collective action toward global issues such as climate change.

With powerful performance driven by a 100% electric powertrain and seamless connectivity, the Ariya is Nissan’s most technologically advanced car to date. The crossover’s revolutionary new design theme, called Timeless Japanese Futurism, provides the EV with a sleek exterior and a spacious, lounge-like interior. Drivers and passengers will also be at ease with autonomous driving technology and concierge-level on- and off-board assistance.نيسان أريا ستُعرض للمرة الأولى في الشرق الأوسط في إكسبو

“The need to explore innovations in sustainable mobility is greater than ever and is at the core of our offering at Expo 2020 Dubai,” said Thierry Sabbagh, Managing Director of Nissan Middle East. “The Ariya is the epitome of our design and technology innovation and embodies our vision to enrich people’s lives. We are excited to bring the future of mobility to local and international visitors.”

As part of the partnership with Expo 2020, Nissan will also provide over 600 cars from across its product lineup to make up the event’s fleet.

Expo 2020 Dubai will coincide with the UAE’s Golden Jubilee and act as a platform for global collaboration, bringing together some of the world’s brightest minds to celebrate advancements in innovation, mobility and connectivity, while aiming to make a positive impact on the world.

“Today more than ever, it is essential for us to work together to inspire communities to take action toward promoting a sustainable future,” said Manal AlBayat, Chief Marketing and Communications Officer, Expo 2020 Dubai. “Collaborating with partners such as Nissan, we want to encourage new and exciting solutions to overcome some of the greatest challenges our planet is facing today, from climate change to urban development. Our commitment to building a brighter future for generations to come is mirrored in Nissan’s automotive innovations, and we invite the world to discover these feats in mobility, as well as their potential to improve lives.”

Representing the three main pillars of Nissan Intelligent Mobility (Intelligent Power, Intelligent Drive and Intelligent Integration), the Ariya comes with active safety and assistance features such as the next-generation ProPILOT Assist 2.0 advanced driver assistance system, e-Pedal and Nissan Safety Shield 360.

The Ariya also features a human-machine interface that lets customers use natural speech to adjust car settings, effortless smartphone connectivity, Zero Gravity seats, and an adjustable center console for an easier and more confident driving experience.

The car’s all-electric drivetrain combines excellent power delivery, charging capabilities and range.

The Ariya heralds the beginning of the Nissan NEXT transformation initiative, a four-year plan building on Nissan’s reputation for innovation, craftsmanship, customer focus and quality.