Rare Behind-the-Scenes of how Benefit Cosmetics’ Brow Bestseller, Precisely, My Brow Pencil, is made!

With a perfect combination of high-quality ingredients, exceptional craftsmanship, innovative production technology, and attention to detail, Benefit Cosmetics is proud of the performance and high quality of this product and has revealed some facts on their bestseller:

  • A Precisely, My Brow Pencil is sold every 5 seconds.
  • If you lined up all Precisely, My Brow Pencils sold since launch, you could travel around San Francisco 26 times.
  • Up to 55,000 Precisely, My Brow Pencils are produced per day!
  • Precisely, My Brow Pencil can endure 25 times its own weight without breaking.

There is actually quite the meticulous process behind producing each product. Get a sneak peek of how it all unfolds inside Benefit’s Tokyo factory:

Step 1: Blend color pigments and ingredients

Step 2: Wax and oils are added to bind the ingredients

Step 3: Mixture is poured into a large roller machine

Step 4: The mixture is triple rolled

Step 5 & 6: The loose material is then compressed. One piece will produce over 20,000 pieces of pencil lead.

Step 7: The bulk is cut to ultra-fine lead at 1.44 mm

Step 8: Every batch of lead for 12 shades is swatched and tested for shade accuracy

Step 9: Next is the Unbreakable Test! The lead is tested to ensure it can endure 25 times its own weight without breaking

Step 10: Each pencil is hand filled

Step 11: Each product is x-rayed for quality assurance

Step 12: Every pencil is hand packed in Benefit’s signature packaging and shipped to over 55 countries all over the world!

Click here to watch the satisfying video of a Precisely, My Brow Pencil being made!