in the region
- A patented diamond cutting technique developed by OPPO R&D and introduced exclusively on the Reno4 Pro 5G smartphone, now available in the UAE
- Reno Glow enhances design and functionality with a transparent yet dazzling tone, and fingerprint and wear resistance
Dubai, UAE, 4 November 2020 – Global technology brand, OPPO, has unveiled yet another ground-breaking technology, Reno Glow, inaugurated on the new Reno4 Series, exclusively on the Reno4 Pro 5G smartphone, that was recently launched in the UAE. Conceptualised and developed entirely by the company’s very own R&D team, Reno Glow is among OPPO’s more than 21,000 granted patents and 52,000 filed patent applications globally. In addition to enhancing the aesthetics of the phone, Reno Glow also makes the surface more resistant to fingerprints and scratches.
The patented Reno Glow technology is a unique diamond cutting technique applied on glass that gives the phones a transparent, yet dazzling tone on the back cover. Working with traditional anti-glare (AG) glass, OPPO’s R&D team pioneered new techniques of crystal drilling, suspended coating and light path texture to give the phones a matte finish with glittery details. Based on the design-led nature of the Reno series, OPPO worked with Pantone Color InstituteTM to jointly innovate an exclusive Galactic Blue color for the Reno4 series. Reno Glow was then applied to the Galactic Blue on Reno4 Pro 5G, making the smartphone a symbol of youth culture and fashion.
It took the OPPO design team 200 rounds of process and parameter adjustments to arrive at the Reno Glow technique. As a leading technology company, OPPO has also pledged, in 2019, USD 7.2 billion in R&D over the next three years to integrate all its products and users into a multiple-access smart device ecosystem.
The Reno Glow technique involves three layers. Firstly, the Crystal drilling technique forms millions of micron-level prisma crystal pits on the surface of glass that glow under light, giving the effect of a million twinkling stars. An enhanced Suspended coating technique reduces the size of color particles in the glass by 70% and increases the color accuracy by 16 times, giving it a smooth, gradient effect. And finally, the light-path texture was transformed so that the UV transfer printing light paths in the lower layer of the AG glass processed the more than 3,000 light paths one by one, increasing the reflection rate by of 20% to 30% and giving a three-dimensional effect. The end result of Reno Glow gives the look of a million crystal planes shining like diamonds when hit by light.
Ethan Xue, President of OPPO MEA, said, “Taking the Reno4 Series’ design focus to the next level, we have invested in developing our own patented technique to enhance the look and feel of the phone, and ensure an exclusive texture for OPPO users. The Reno Glow diamond cut technique evolved over three generations of R&D to produce a unique hue that stands out. Keeping in mind our young customers who are in with the trends, we not only wanted to give them a phone that they want to be seen with, but also one that understands their needs. Despite constant usage, the Reno Glow keeps the phone looking clean and shiny without picking up any fingerprints or dirt. OPPO is dedicated to developing new ways to innovate and lead by providing users with unique features and top-class performance.”
The Reno Glow Galactic Blue is currently available in the UAE, exclusively on OPPO Reno4 Pro 5G, with more Reno Glow colors to be announced soon. The new smartphone is now available at key retailers and e-commerce platform across the UAE, priced at AED 2,499.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 12 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Unites Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.