Max kids winter 2020 collection meets forest friends!

4 November, Dubai, UAE 2020: Cool winter breeze is already making its presence felt and it’s time to start making some extra room in the kids’ closets for all those cute knitted jumpers, sleek jackets, and layering pieces. But this season is extra special for the little ones, because Max’s brand new winter collection is woodland-inspired and just… oh so cute!

This season’s newest styles feature hues that are warm and playful, as though taken directly from nature. Dotted with cute animal graphics and fur trimmed collars and snuggly materials, this fun and cozy collection from Max is not one you will want to miss!

While you ensure that your little ones are not too hot, not too cold, but just right – Max experts offer tips to incorporate the latest trends into their wardrobes:

  1. This season is all about outerwear. Go for a cute animal-inspired fluffy cream bomber jacket with a zip for the girls, or a smart reversible tartan hooded jacket for the boys! If fur is the little lady’s thing, you can pick up a gorgeous cream coat with a caramel colour faux fur trim collar; a stunning addition to any winter wardrobe.
  2. Pastel pinks are in this season for the girly girls out there! Pretty in pink chunky knit jumpers with a roll-neck collar look great with stretchy denim jeans. If pink is her favourite colour, why not go all out and pick up some baby pink tights and pair with some fluffy headbands? These are guaranteed to be a hit.
  3. On-trend jumper dresses for little ladies come adorned with adorable reindeer graphic prints this season. For those who want more of a casual dress, little ones will love Max’s dark denim dresses that are embossed with forest butterfly detailing. Easy to throw on and go, a dress is a staple piece this season for any princess.
  4. While it may provide plenty of warmth, a heavy coat is more restrictive and may be more uncomfortable for children than dressing them in a cardigan or a hoodie. Max’s winter collection features khaki jackets crafted from authentic cotton and stylish hoodies with typographic prints. Any young man will go from casual to smart in an instant. Throw on a warm beanie hat and he’s good to go!
  5. Overalls and jeans never go out of season and these staple pieces are sure to be a go-to in your little man’s closet. Even though it’s winter, standout colours are a cool accessory to wear. Pair his jeans with bright jumpers to combat the dreary winter blues.

All of the above pieces can be mixed and matched to create a number of outfits for your child whilst still allowing them the freedom to run about and do what children do best- play!

About MAX

Launched in the UAE in 2004, Max (www.maxfashion.com) is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region (www.landmarkgroup.com).