2Y3X® Programme to launch in the Middle East and North Africa

2Y3X®, the growth acceleration programme with a five-year track record of doubling participating companies’ revenue, is launching in the Middle East and North Africa.

Dubai, United Arab Emirates – November 10, 2020: United Kingdom-based 2Y3X has signed a master licensing agreement with LINK Advisory, the Dubai-based management consultancy, to deliver the 2Y3X® Programme throughout the Middle East and North Africa (MENAregion). The programme launches with two tiers, one for rapid rebound planning and execution over ninety days, and the other is a two-year programme designed to scale participating companies rapidly.

2Y3X co-founder Felix Velarde said, “The team headed by Georges Chakar and Jihad Al Houwayek is highly regarded in the region and shares both our values and our vision. 2Y3X’s mission is to give business leaders the tools and processes to break through the business plateau and rapidly scale their companies. With the programme now available in the MENA region, we can now help more business owners achieve their ambitions.”

Founder and CEO of LINK Advisory, Georges Chakar, said, “It is an honour to partner with Felix Velarde and Frank Kelcz on this exciting venture. As the master licensee for the 2Y3X programme in the MENA region; our mandate is to work with leaders and organisations, to not only assist them in rebounding from the current economic turmoil caused by the pandemic but also to help them create agile and resilient teams with a positive outlook to make sustainableprogress. “

“We are delighted to be able to provide the programme to companies in the region at these critical times, to give them the tools to drive growth and acceleration so they can benefit from emerging opportunities.” Added Chakar.

The 2Y3X® Programme is a two-year programme for companies that have reached a plateau but who lack the processes and frameworks to be able to expand. The entry-level 2Y3X QuickMap® programme is a 90-day version for companies who need strategic planning for a fast rebound. The company also operates a pro bono service for companies that are in need, with a particular focus on minority and women-owned businesses.

LINK Advisory is a consulting firm implementing business transformation strategies in growth markets. It covers various industry sectors, including hospitality, tourism, retail, telecoms, and governmententities, and has worked with some of the region’s biggest brands.

2Y3X was started by Felix Velarde, who founded one of the world’s first web design companies in 1994 and went on to lead six pioneering agencies and a marketing services group, and Frank Kelcz, who spearheaded Ziff-Davis’s international expansion before joining the venture capital world.