Tadweer Runs Virtual Awareness Campaign Targeting Students  of All Educational Levels in Abu Dhabi

  • Drive conducted in collaboration with ADEK, Ministry of Education
  • Center hosts series of activities to encourage students to adopt sound environmental behavior
  • Campaign targets 9,000 students, focuses on increasing awareness about various environmental issues

Abu Dhabi-UAE: 09 November 2020 – Abu Dhabi Waste Management Center (Tadweer) has launched a virtual awareness campaign targeting students, parents and teaching staff of the Emirate’s kindergartens, schools, colleges and universities.

Run in close collaboration with the UAE Ministry of Education and Department of Education and Knowledge (ADEK), the drive aims to support the Emirate’s efforts to promote environmental awareness and encourage students and staff to adopt an environmentally responsible behavior. Through the campaign, Tadweer is also highlighting its prominent role in protecting Abu Dhabi’s environment and public health and safety.

Set to run till beginning of 2021, the drive targets 9,000 students, and focuses on increasing their awareness about various environmental issues to instill a positive attitude in their minds. To enable students to take up responsibility towards environment conversation and ensure their active participation in fulfilling Abu Dhabi Vision 2030, Tadweer seeks to educate them about the proper methods to handle various types of waste and control pests

To engage students and the teaching staff with the campaign theme, Tadweer is hosting a series of interactive sessions that outline various challenges and risks associated with improper waste management, which causes serious damage to the environment. Furthermore, the campaign actively promotes greater environmental responsibility among participants through telecasting informative awareness videos and photographs on safe waste disposal in designated areas and conducting various activities such as quiz competitions, awareness workshops and lectures.

The activities included in the campaign are designed to suit various age groups especially kindergarten students who are shown simple videos and virtual workshops to ensure they understand the campaign’s messages in an effective manner.

The campaign is also reaching out to students from the preparatory level through informative videos, lively discussions, and interactive workshops where the teaching staff and campaign supervisors answer their queries.

As part of the campaign, Tadweer is also distributing drawings and leaflets illustrating proper methods to dispose and reuse waste, while encouraging students to place waste in designated bins only.  The Center is also introducing students to its complementary services that can be requested by contacting Abu Dhabi Government Contact Center at 800 555.

Furthermore, the awareness campaign features interactive discussions on effective measures to manage solid waste and control pests, mosquitoes, insects, rodents and stray animals. These sessions also highlight the importance of Tadweer’s role in turning waste from an environment burden into a vital economic resource for the Emirate of Abu Dhabi.

His Excellency Dr Salem Al Kaabi, Director General of Tadweer, said: “This comprehensive virtual awareness campaign articulates Tadweer’s strategic objectives and continued efforts to elevate environmental awareness and promote safe and environmentally friendly practices in handling waste and controlling pest. Achieving this objective mandates the active participation of various society segments especially students.”

He added: “To ensure the success of the drive, we have developed an integrated awareness plan that includes various tactics to elevate the level of awareness among students and introduce them to Tadweer’s efforts to create a healthy and safe environment for all. We will continue to host such awareness campaigns given their importance in promoting proper and safe waste handling and preventing irresponsible practices.”

Al Kaabi also thanked ADEK, the Ministry of Education and the administrations of schools, colleges, and universities for their efforts to ensure the campaign’s success. This support has been crucial in achieving the campaign’s objectives of preserving the aesthetic appeal of the Emirate and promoting its sustainable development.

Tadweer is the key government entity responsible for all activities related to the development of waste management services in the emirate of Abu Dhabi, including the collection, transportation, treatment and disposal of waste in a safe, efficient and economical manner. The Center is also tasked with carrying out pest control, educating communities about the significance of protecting the environment, and encouraging them to adopt sound environmental habits to drive sustainable development.

About Abu Dhabi Waste Management Center (Tadweer)

Abu Dhabi Waste Management Center (Tadweer) is a government entity set up in 2008 under the directives of the UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan to build an integrated waste management system in Abu Dhabi and promote sustainable waste management practices in the emirate. To achieve the optimal utilization of natural resources and turn waste into a valuable economic resource, the Center has implemented several projects and offer a wide range of services across three vital sectors including operations, strategy, and business development and support services, and their affiliated departments. These departments are tasked with implementing Tadweer’s plans, strategy and objectives.

Tadweer’s key activities include project and facility management, waste collection and transportation management, pest control project management, and licensing, tariff and customer service management. These activities are carried out under the supervision of relevant departments responsible for various waste management services including waste collection, transportation, treatment and recycling. Through these departments, Tadweer manages several dedicated facilities and projects, and provides pest control and other best-in-class services to its customers. Furthermore, Tadweer conducts a series of public awareness programs to encourage different segments of society to adopt an environmentally conscious culture and contribute to creating a healthy, safe and sustainable environment in line with the objectives of Abu Dhabi Vision 2030.