In pursuit of its pioneering regional expansion strategy
UAE, Dubai, 10th of November 2020: Intigral, the leading over the top (OTT) content provider in the MENA region, today announces the expansion of its flagship Jawwy TV app and OTT entertainment service into Egypt through a strategic collaboration with the leading telecom operator, Telecom Egypt “WE”. This expansion is being enabled by a strategic partnership with TPAY MOBILE, the Middle East and Africa’s leading digital payments platform.
The Jawwy TV app will be available to Egyptian audiences from the 10th of November, offering an exciting new digital entertainment platform for viewers seeking unmatched content with seamless and rewarding viewing experiences. A 30-day free trial of Jawwy TV will be available exclusively to WE subscribers from the date of subscription.
The Jawwy TV app encompasses both linear TV and subscription video on demand (SVOD) offerings, presenting viewers with countless content titles across multiple genres including Western, Arabic, and Khaleeji series and movies, documentaries and lifestyle shows, as well as children’s content. It also includes over 50 free-to-air and encrypted channels that cater to the tastes and preferences of all family members, such as Rotana, MBC, National Geographic, FOX HD. Moreover, Jawwy TV’s extensive video on demand (VOD) library comprises Jawwy TV Exclusive W1 movies, including the latest Egyptian movies as well as Jawwy TV’s exclusive original productions. Additionally, the app offers aggregated content from leading global content providers such as Fox+, StarzPlay, Cartoon Network, Wide Khaliji, and many more.
The app is also packed with features that enhance user experiences, such as subtitles and audio options in both Arabic and English, parental control tools, rewind features for linear TV content, live TV start over options, a recommendation engine, and the ability to use the app and even play the same content on multiple devices at the same time.
Markus Golder, CEO, Intigral, comments: “We are excited to be entering the Egyptian market, where we will present local audiences with a unique and high-quality OTT viewing experience that will enrich their digital entertainment experiences.”
“Egypt is one of the biggest growth markets for OTT in MENA, and we are keen to seize this potential by presenting world-class digital entertainment offerings that represent Saudi excellence to audiences beyond the GCC region.”
CEO and Managing Director at Telecom Egypt “WE” engineer Adel Hamad said: “We are pleased to collaborate with Intigral in launching Jawwy TV in Egypt, a step that further reiterates WE’s pioneering role as a telecom operator offering comprehensive telecommunications and IT services in the country, and underscores its dedication to present its subscribers with state-of-the-art services.” He added: “ ‘WE’ is committed towards fulfilling the needs and future aspirations of its clients in line with the global digital transformation witnessed by the telecommunications and IT services sector.”
Sahar Salama, Founder and CEO of TPAY MOBILE said: “TPAY MOBILE’s platform provides one simple integration giving digital entertainment players all-inclusive capabilities for bundling, billing, and multi-channel acquisition access to new markets and audiences covering up to 80% of the Middle East and Africa (MEA) population. What we bring to the table is an easy and convenient fintech solution built for mobile operators to connect even more users with premium digital services like Jawwy TV.”
To subscribe, WE users can visit www.jawwy.tv or send an SMS to the short code 4041 saying ‘sub JW’ for the weekly package or ‘sub JM’ for the monthly package.
Intigral is a leading digital entertainment company in the MENA region and a subsidiary of stc group. It provides digital solutions via its “Jawwy TV” and “Dawri Plus” entertainment platforms.
Jawwy TV offers the latest movies, series, and top premium and free-to-air TV channels which can be accessed either via smart devices or at home via a special Jawwy Home box. The platform offers over 23,000+ videos that encompass top Arab and global productions including series and movies, in addition to a large library of exclusive and original entertainment content as well as movies brought to you immediately after their screening in theatres.
Through Jawwy TV, viewers can enjoy an exceptional experience watching various programs in HD without any breaks or advertisements. It also offers subtitles and dubbing in multiple languages. Jawwy TV streaming services can be enjoyed via the Jawwy Home device or through iOS and Android devices and Chromecast features.
Dawri Plus platform provides an interactive streaming service for football matches and other sports and is the highest-rated and most-watched TV channel in its category, thanks to a unique viewing experience that can be accessed anytime and anywhere.
About Telecom Egypt (WE)
Telecom Egypt Co. is the first integrated telecommunications operator in the Arab Republic of Egypt that provides its customers with the whole spectrum of fixed call services, as well as high-speed Internet and mobile services. Capitalizing on an extensive history of over 160 years in the service of the people of Egypt, Telecom Egypt has managed to retain its leadership of the local telecoms market by delivering the latest global technologies to its individual and corporate clients using its robust infrastructure and a broad network of submarine cables through which most Internet traffic is transferred across different parts of the world. Telecom Egypt also owns a 45% stake in Vodafone Egypt. The company’s shares are traded on the Egyptian Stock Exchange under the name “ETEL.CA” as well as via Global Depository Receipts (GDRs) on the London Stock Exchange under the name “TEEG.LN”.
About TPAY MOBILE:
TPAY MOBILE is MEA’s leading digital merchant acquirer, enabling payment acceptance from 54 mobile payment providers (DCB and wallets), which are connected to over 580 million consumers across 24 countries, through a single integration. TPAY MOBILE’s services are currently available in Egypt, UAE, KSA, Palestine, Jordan, Qatar, Kuwait, Bahrain, Oman, Tunisia, Iraq, Algeria, Morocco, Turkey, Libya, Sri Lanka, Nigeria, Tanzania, Kenya, Ghana, Mozambique, Uganda, Zambia, and Zimbabwe. The Company is headquartered in the UAE and its shareholders include Helios Investment Partners, the leading Africa-focused private investment firm, and A15, the Middle East’s leading tech-focused VC fund.