- Consumers seek an integrated bathroom concept that perfectly matches their personal needs and individual design preferences
- Trend expert Gudy Herder: “Recently, we have been spending more time at home and bath rituals become essential increasing our well-being.”
- With GROHE Perfect Match, consumers can easily find holistic bathroom solutions that are perfectly matched in form and function
Dubai, United Arab Emirates, 10 of November 2020 – More than ever, home is the center of life, a safe haven where people can forget the world around them. “In recent times, we have been spending more time at home. As a result, home is increasingly becoming an extension of who we are”, explains Gudy Herder, international trend consultant at Eclectic Trends, “overall well-being is coming into focus and bath rituals are now more than ever considered an essential retreat.” Based on this redefinition, consumers are seeking integrated bathroom concepts matching their personal needs and individual style. Therefore, their desire for a more active role in terms of bathroom design is also growing steadily. This is where the curated GROHE bathroom concept comes into play: With Perfect Match, GROHE offers product combinations that are a one-hundred percent match in form and function. The faucet design matches the ceramic shape, the form of the shower system and even the accessories are complementing the harmony. All from a single source. It has never been easier for consumers to create their dream bathroom.
How to find the perfect match for the bathroom?
Bathrooms are as individual as consumer needs and personal style preferences. Some bathrooms are small, while others are spacious. Some people like to keep it functional while others love a creative home spa atmosphere. Some prefer organic round shapes, others like clear square shapes. Especially if one wants to renovate or redesign the entire bathroom, the wide choice of products can be overwhelming. “Coordinated bathroom solutions are crucial in order to generate a perfectly balanced space for relaxation and well-being,” explains Gudy Herder. “That is why curated interior design concepts are becoming more popular. They support consumers in finding the right product and creating a harmonious home spa experience.”
Thanks to GROHE’s curated product combinations, consumers can easily select their “Perfect Match”: Different coordinated full bathroom solutions with faucets, wash basins, bathtubs, showers, WCs, flush plates and accessories allow consumers to easily choose according to their taste and needs – and guarantee that the products are also a Perfect Match in design and function.
GROHE’s top 3 Perfect Match combinations: For a unified design language in perfect harmony with your personality and lifestyle
#1 Perfect Match: GROHE Essence – Organic Elegance
Thanks to their gently organic forms, slender profiles and natural lines, GROHE Essence bathrooms create a calming scheme that is timeless in its elegance. Perfect for those who understand the bathroom as a place of relaxation and contemplation. See our curated GROHE Essence combinations via the following LINK.
#2 Perfect Match: GROHE Plus – Slick Minimalist Styling
GROHE Plus is a design that takes its inspiration from the arc, a shape that offers both strength and lightness. By merging the curves of a circle and the crisp, clean lines of a cube, GROHE Plus creates an exciting, architectural silhouette, making it possible to combine the faucet with both round and square shapes. See our curated GROHE Plus combinations via the following LINK.
#3 Perfect Match: GROHE Eurocube – Contemporary Cubist Style
For lovers of cutting-edge, clean design searching for a truly distinctive look for their bathroom, GROHE developed the Eurocube collection. Combined with the strong, minimalist lines of the GROHE Cube Ceramic, it creates a cool and contemporary bathroom atmosphere.
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 6,500 employees in 150 countries – 2,600 of them are based in Germany. Since 2014 GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and housing products LIXIL. In order to offer “Pure Freude an Wasser”, every GROHE product is based on the brand values of quality, technology, design and sustainability. Renowned highlights such as GROHE Eurosmart or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE Blue water system underline the brand’s profound expertise. Focused on customer needs, GROHE thus creates intelligent, life-enhancing and sustainable product solutions that offer relevant added value – and bear the “Made in Germany” seal of quality: R&D and design are firmly anchored as an integrated process in Germany. GROHE takes its corporate responsibility very seriously and focuses on a resource-saving value chain. Since April 2020, the sanitary brand has been producing CO2-neutral worldwide. GROHE has also set itself the goal of using plastic-free product packaging by 2021.
In the past ten years alone, more than 460 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE’s success. GROHE was the first in its industry to win the CSR Award of the German Federal Government and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Over 70,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com
 Gudy Herder is an international trend consultant and certified trainer at Eclectic Trends based in Barcelona.