Max opens new store in Cairo’s Citystars Heliopolis

17 November 2020, Egypt: Max, the region’s leading value fashion retailer, has expanded its presence in Egypt with a new store in Citystars Heliopolis in Cairo. The newly opened store will house the brand’s latest on-trend collections for men, women and children in its expansive 1,189 sq. shop floor area. Citystars is a world-class fashion, retail and dining destination in the heart of Cairo.

Kabir Lumba, CEO of Max and Group Director at Landmark Group, said: “Egypt is an important market for Max in the Middle East, and we are excited to open a new store in Citystars Shopping Mall. With a firm commitment to contribute to the country’s retail evolution, we aim to meet rising demand for great value fashion and lifestyle items whilst offering a unique shopping experience within a welcoming environment. Our new store which is in a central and well-known retail complex in Cairo will help us to achieve our long-term objectives.”

Max’s new store in the Citystars Heliopolis is the brand’s eighth store in Egypt’s capital city and its thirteenth store to open in Egypt. This new location is a stylish and modern premises, featuring a new space and design concept. As part of the brand’s commitment to improve the quality of service, the store unifies all the collections in a large, single dynamic space, significantly improving the overall shopping experience.

A huge range of Max collections and shopper favorites will be available at the store, including ready-to-wear, shoes, handbags, and accessories. A team of employees will be available on the shop floor, ensuring that customers’ shopping needs are fulfilled.

About MAX

Launched in the UAE in 2004, Max ( is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region (