Dubai, UAE, 18 November 2020: Carrefour, operated by Majid Al Futtaim in the UAE, has revealed its predictions for the most sought-after products during it’s “Carrefour Friday” promotion — an unmissable month of savings that has now kicked off online and in-store.
With the brand focused on experiences that deliver elevated value for all, Carrefour Friday 2020 will bring a month’s worth of saving opportunities as Carrefour caters to customers keeping an eye on their budgets. Driven by an 300% per cent increase in online sales amid the effects of the pandemic, the top-selling retail items in the UAE are expected to cover a broad variety of categories — from household items to beauty or personal care products and clothing.
More specifically, Carrefour expects to see large numbers of customers snap up a great value deal on the following.
Kitchen products: It’s no secret that many have spent their recent time indoors transforming into budding bakers and chefs. Based on 2019 sales data, cooking materials have typically accounted for between 2 to 3 per cent of all sales. Traditionally, within the top ten sales categories, baking and cooking appliances are expected to see strong sales as customers pursue new culinary hobbies at home and choose to stay in and eat, rather than visit restaurants.
Work from Home (WFH) essentials: With sales of micro-computers increasing from 10 per cent to 16 per cent this year, coupled with an increase in sales of phone accessories, it is clear that customers are seeking on-screen entertainment and technological efficiency as work from home and remote learning become widespread. Carrefour predicts these will only increase during Carrefour Friday sales, with items such as tablets and other electronics high in demand as professionals look for flexible options to stay connected.
Fitness equipment: Personal wellbeing is in sharper focus, and the brand predicts that many customers will spend on fitness equipment, including bicycles, to help them stay fit and healthy at home or outdoors under their own guidance. In fact, recent Carrefour data showed a spike in online search queries by 5 per cent for treadmills and yoga mats as customers look to work on their cardio and find more moments of Zen.
Alongside these predicted top-sellers, Carrefour estimates continued strong demand for last year’s leading products such as laptops, toys and games, and beauty and personal care products. In contrast, items likely to fall in popularity this year due to on-going social distancing measures include party dresses, eveningwear, and travel-related items such as suitcases or portable chargers.
Guided by the above insights, the Carrefour Friday sales will be larger than usual — primarily taking place through e-commerce channels as the brand continues to provide tech-driven experiences for customers.
Running until 5 December, the Carrefour Friday month offers customers the opportunity to purchase a range of quality items and products at discounted prices through exceptional promotions. These include buy-one-get-one free deals, early bird discounts, and a three-day super sale. The month of savings has already begun online at www.carrefouruae.com and in-store.
Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 320 Carrefour stores in 16 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.
About Carrefour in UAE
Carrefour was launched in the UAE in 1995. Today, Carrefour operates 29 hypermarkets and 80 supermarkets, employing more than 10,000 colleagues.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 34 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.