Partnership to explore opportunities for collaborative research, sharing of expertise, guest lectures and student internships
Dubai, United Arab Emirates – 18 November 2020
Recognizing mutual interest in the areas of tourism, marketing, communications, research and education, Middlesex University (MDX) Dubai and AVIAREPS signed a Memorandum of Understanding (MOU) on November 1st, 2020 to promote cross industry engagement, collaboration and expertise sharing between the two entities.
With the establishment of the MOU, both parties will explore opportunities to further develop international best practice across a number of fields through the sharing of knowledge, collaborative research, guest lectures, events, and student internships.
AVIAREPS, the global marketing, sales and public relations representation leader specialized in tourism, aviation, hospitality and trade promotion has 67 offices in 47 countries around the world, including an office located in Dubai, which looks after client activities throughout the G.C.C. and the Levant. As a group, AVIAREPS has a portfolio of over 150 travel and tourism clients worldwide. Through the MOU, AVIAREPS will act as both a key partner and liaison between Middlesex University Dubai and international destinations, offering unique internship opportunities for students and graduates, as well as guest lectures by industry leaders, joint research projects, and other unique collaborative programs that involve the university’s faculty, undergraduate and graduate students.
Commenting on the new collaboration, Glenn Johnston, Vice President Middle East and Global Public Affairs at AVIAREPS: “AVIAREPS passionately believes in the pursuit of professional excellence, and connecting international best practice with local expertise to create a better, more-meaningful, peaceful and wealthier world. We actively seek international partners with shared values, and as a result we are very excited to now be partnered with an internationally distinguished institution such as Middlesex University Dubai. We look forward to both providing professional guidance to the university’s young talent, as well as learning from them.”
Dr. Cody Morris Paris, Deputy Director for Academic Planning and Research at Middlesex University Dubai, echoed this sentiment, “Middlesex University Dubai is dedicated to transforming our students’ potential into success through excellence in teaching & learning that prepares them with the skills, knowledge and experiences to reach their professional goals. This collaboration with AVIAREPS will provide distinctive opportunities for students to enhance their classroom learning through professional experiences, networking, and applying their knowledge and skills to ‘real-world’ case studies and supporting faculty in collaborative research projects with AVIAREPS.”
Middlesex University Dubai is the first overseas campus of Middlesex University in London. The campus, which opened in January 2005, has more than 3,600 students from over 111 nationalities and offers foundation, undergraduate and postgraduate programmes in a wide variety of subject areas.
Founded in Germany in 1994 with an extensive office network that spans all six inhabited continents with 67 self-owned offices across 48 countries, the AVIAREPS Group is the world’s leading airline and tourism representation company with over 100 airlines and more than 150 tourism, hospitality, retail and trade promotion clients in its portfolio. In addition to providing well established passenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in digital marketing, public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion.
About Middlesex University Dubai
Middlesex University Dubai is the first campus to open for students outside of London, the home of the world-renowned Middlesex University. Since its opening in January 2005, the campus has hosted more than 3600 students from more than 111 different nationalities in undergraduate and graduate studies programs, where the study environment connects you directly with the real world. Academic programs in Dubai are subject to the same validation and monitoring processes as those in London, and, the exams are held simultaneously in both cities. Students who hold a UK degree from Middlesex University Dubai hold the same degree as students studying at Middlesex University in London.