Giorgio Armani La Prima Autumn/Winter 2020-21 collection

 For the autumn/winter 2020/21 season, Giorgio Armani expands the range of La Prima accessories adding new models – for both day and evening – that update the original design while being respectful to the clean lines, quality materials and accurate craftsmanship that are so deeply defining of it.

The original shoulder bag will be available in a variety of new materials and patterns, including a model embellished with bold chain details. The season’s new items include a classic, practical handle bag –available in the original double-gusset version, a new, elongated shape of the tote bag, with a metal shoulder strap, and a new micro bag with a small chain. Pouches, clutches and exquisite small cross-body bags round out the offering.

The world of La Prima now includes also a wide, sophisticated range of small accessories that can be taken wherever one wishes: wallets, iPhone cases, contemporary mini bags, and a fun charm bag.

The colour palette encompasses classic shades of black, white, blue and red –including a vivid patent finish– shades of brown and bronze, touches of pink and a camouflage print.

La Prima, inspired by the original model designed by Giorgio Armani in the 1990s, is the new range of bags that, thanks to specific manufacturing techniques, the painstaking manual workmanship and a tailored look given by seams of millimetric precision, recounts the evolution of the Made in Italy artisanal flair as an expression of luxury in the purest Armani way.

The complete range is on sale in Giorgio Armani boutiques and at