MAX, the region’s leading value fashion retailer and part of the Landmark Group, is sending out a reminder to shoppers that it is okay to buy what they really, really want. Leading with this as the brand’s central message for its storewide and online marketing campaign for White Wednesday, MAX will offer unrivalled discounts across every category in its largest sale of the year.
Starting from 18th November and running until 28th November, customers can shop incredible deals on ready-to-wear apparel, shoes, handbags, accessories and homeware. The brand has announced a flat 40% off in store, Buy 1 Get 1 Free and online-exclusive discounts on the website and the app.
Haroon Rasheed, Head of Marketing, MAX, said: “Max truly believes in responding to the needs of our customers. We are excited about our White Wednesday sale this year as it is all about buying what one really really wants; I believe all of our customers will have the opportunity to save on their shopping with White Wednesday.”
Whether customers are looking to get a head start on shopping for their festive gift lists or readying their homes for family festivities, Max’s White Wednesday sale is set to make the holiday season easier than ever with amazing prices.
Launched in the UAE in 2004, Max (www.maxfashion.com) is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region