This year Ralph Lauren will bring the magic of the holidays to life through a global marketing campaign that celebrates family, togetherness and unity – which is now more important than ever. Innovative digital experiences will reinvent the shopping experience and create new ways to experience the brand.
The Interactive Polo Pony Scan with Snapchat
Ralph Lauren is launching a first-to-market program in partnership with Snapchat, that will enable users to scan the iconic Polo Pony logo from embroidery and fabric to unlock a series of augmented reality experiences. This industry-first technology will allow users to scan any Polo Pony logo wherever it appears and in any medium – printed materials, shopping bags, digital executions, advertisements – and from apparel for the first time ever. Timed to align with the upcoming shopping season, this innovative technology and accompanying holiday-inspired AR experience offers users the opportunity to discover the rich world of Ralph Lauren. On an ongoing basis, the AR experience will routinely refresh with new themes and creative executions.
“Family Is Who You Love” Campaign
Feat. The Abdul Sisters, Nora Attal & Family Among Cast
Anchored in the belief that “family is who you love”, the holiday campaign is an inspiring celebration of optimism and togetherness and the notion that in the midst of uncertainty, we reach for what matters most. Featuring a diverse cast representing a broad-spectrum of family – from individual families to communities and groups across the world. The cast includes Saudi-born and London based entrepreneurs and sisters Thana, Sakhaa and Duaa Abdul. The sisters are grounded by their deeply-shared bond:
“I’ve learned that nothing in the world matters before my mother and my sisters. They’re always there. That’s just a bond that I will forever appreciate,” Thana says.
Also included is London-based model Nora Attal and her family, who expressed how grateful they were to be together during these uncertain times. “For me, family is the ultimate gift” Nora says.
Other profiles who appear in the campaign include the Parisian dance collective ‘La Marche Bleue’; professional rugby player Maro Itoje and family; and Paris-based Ralph Lauren employee Kevis Manzi and his family.
The pieces worn by the cast also make for the perfect Holiday Gift. An array of signature Ralph Lauren icons for the whole family will be offered this season, including classic Polo Shirts, luxurious cable-knit cashmere sweaters, and timeless Polo Bear items.