Master The Art of Mindful Fashion with Boundarie_’s Online Store Launch

Championing Slow Fashion: Do more with less

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Say hello to online boutique Boundarie_, a new fashion movement where style, versatility and sustainability collide. Built on the core values of mindful consumption and self-expression, this homegrown e-tailer was born to fill a gap in the market for a slow fashion platform which brings together quality, comfort and accessible everyday style to meet the needs of the multifaceted woman.

With shoppers becoming more aware of their spending habits, especially in the post-Covid era, consumers are transitioning their mindset and buying behavior from being trend driven fashion consumers, reacting to every monthly fast fashion drop, to considering what really makes a curated, long lasting and functional wardrobe that appeals to their life and personality.

Keeping this in mind, Boundarie_ hopes to highlight fashion that encourages women to feel confident and beautiful, while being conscious of their everyday choices and how these impact the environment.

Championing quality over quantity, style over trends, and function over fashion, Boundarie_ offers exclusive collections from an intentionally selected group of value-driven designers. The platform has curated a differentiated collection of timeless essentials featuring body conscious silhouettes and all the elevated basics and expressive statements pieces needed for the real woman to cultivate her personal style, from brands such as Nü Denmark, Anomaly, Gottex Studio, The Summer House and many more.

The styles cover workwear, casualwear, formalwear and activewear, and actually, everything in between, with vegan bags and accessories to match. Garments are selected for their character, price point and quality for the highest possible value to their customer, but most importantly, for their versatility; pieces that easily adapt to different occasions making it possible to truly do more with less, with a little extra flair. Along with their construction, the designs themselves exude longevity; classic silhouettes you know will endure trend cycles for years, if not decades.

Commenting on the official launch, Co-founders of Boundarie_, Payal Mirchandani and Ketki Chandavarkar, add, “Boundarie is more than simply a platform for women’s clothing, it is the first step of a greater vision we have to contribute to the betterment of our planet. Shopping is something women do often, and also a creative space we are very passionate about, so for us, it was an obvious choice of industry where we could affect meaningful impact. Our style tips through our Shop-The-Looks and 3-ways-to-wear functionality, are not trend or product driven, they are all rooted in educating women on how to change impulsive consumption habits and build versatility and true expression of themselves into their wardrobes.”

Starting from AED 99 to AED 649, Boundarie_’s site presents a selection of sustainable, yet imminently wearable fashion forward pieces. Shoppers can put together looks quickly and efficiently when browsing the online store – the intuitive platform also allows customers to view how they can style their purchases in 3 different ways, and shop these looks all on one page – meaning eco-conscious buyers are able to truly consider each item.

Boundarie_ offers a “try before you buy” service, exclusively available in Abu Dhabi, Dubai & Sharjah, UAE, where customers can simply text or email a selection of garments that will be delivered for try-on right to their doorstep. There is no minimum spend applicable, only AED 25 service charge if there is no purchase made.

About Boundarie_:

Boundarie_ is more than just another fashion e-tailer. It’s a place of discovery, where self-assured women who know exactly what they want and need from their wardrobes come to find it. By encouraging style-conscious women to do more with less, Boundarie_ brings our core values of versatility, slow fashion and personalized styling to life. Featuring a selection of exclusive brands from around the world, Boundarie_ curates exceptional products that balance superior quality, comfort, and price. With sights set on serving the GCC and beyond, we inspire women from all over to push the boundaries of their style by showing every item on site as part of three completely shoppable looks. Boundarie_ provides a home for like-minded brands to capture the attention of conscientious consumers under one seamless, easy-to-shop e-commerce platform. We champion values of mindful consumption and quality at every step of the Boundarie_ experience, from the development of our in-house label BNDR_ right down to our low waste packaging efforts.