Saudi modest wear label, Leem, launches its concession in Debenhams

, The Galleria, Al Maryah Island

Bringing chic modest fashion looks for the first time to nation’s capital

Dubai, U.A.E  — Saudi Arabia’s leading modest wear label, Leem, continues its retail expansion with the launch of its concession in Debenhams, The Galleria, Al Maryah Island, on the 29th of October, 2o20. This will serve as the brand’s first-ever Abu Dhabi based point of sale, bringing essential staples that redefine the approach to modest dressing to the nation’s capital.

Located on the ground floor of Debenhams, the 33.7sqm concession will feature key elements of Leem’s brand aesthetic, as well as the Jewel Tones and Embellished Neutrals collections, and the AW20 seasonal collection, which will launch on November 4th. An array of rails and mannequins will display the key seasonal pieces, with a tablet to showcase the campaign images, allowing customers to see how hero pieces from the collection can be styled.

Distinguished by its stylish pieces designed for today’s fashion-conscious woman, Leem’s vision is to redefine modest wear with global appeal. Its stylish silhouettes mark the intersection of conservative fit and modern flair, elevating the fashion quotient of its all-inclusive clientele-base.

Since inception in 2018, Leem has earned a loyal modest fashion following globally and continues to expand brick and mortar steadily across the Middle East with ten store locations, and a brand new e-commerce app which launched in July 2020.