Ahead of White Friday: to meet growing demand in the UAE
Last-mile delivery stations and sort centre space nearly doubled, while fulfilment network capacity increased by more than 45%
New global technologies introduced for Amazon.ae first full year in the region
Dubai, United Arab Emirates – 24 November 2020 – Ahead of its flagship event White Friday, Amazon announced that it has invested in strengthening its operations in the UAE to ensure a smarter, faster, and more consistent experience for its customers and sellers. Spread across three key pillars: delivery infrastructure, job creation, and technology, the capital investments are well-timed for peak shopping season.
Amazon increased its storage capacity by over 45% across its fulfillment network and opened a state-of-the-art new delivery station in the UAE, creating more than 2,000 permanent and seasonal jobs. The company now has more than 2.4 million cubic feet of storage capacity across its network and third-party partners.
Amazon is leveraging its 20+ years of global technology innovation to create more efficient processes for customers and associates in the UAE. Global technologies seamlessly enhance the delivery process from sort centers and delivery stations to associate journeys, resulting in a smooth customer experience. These best in class tools help create a safe and efficient work environment for associates. For example, Amazon’s advanced logistics systems and technology delivery app helps drivers optimize their delivery route providing a seamless road experience.
Prashant Saran, Director of Operations for Amazon Middle East and North Africa (MENA), said: “Amazon’s investment in strengthening operations reflects our long-term commitment to delivering a world-class customer experience for our customers and partners in the UAE. We feel a deep responsibility to the communities where we operate, and the creation of thousands of new jobs will benefit the entire country. Our goal is to ensure that customers across the country are able to get what they want from the comfort of their home while prioritizing the health and safety of our associates, partners, and customers.”
The announcement comes as Amazon is in the midst of a busy shopping month with its biggest sale of the year, White Friday, currently delighting customers in the UAE. In addition to the great savings available, Amazon Prime members experience a range of benefits including free one-day delivery, and free delivery from Amazon US on Prime eligible products with no minimum purchase.
As Amazon enters the peak sales period, health and safety measures remain a priority for the business. Since the start of the pandemic, Amazon has implemented more than 150 measures for employees, associates and drivers at its sites including new processes and space planning to ensure social distancing, additional sanitization stations, the provision of face coverings and daily temperature screenings.
The investments in Amazon.ae adds to the growing list of features and services available on Amazon.ae. This includes Subscribe & Save – an innovative and easy-to-use service allowing customers to schedule automatic deliveries of everyday essentials; and Amazon Home Services – a marketplace for over 70 on-demand professional services.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.