Etisalat recognises UAE’s frontline heroes with special offers

  • Frontline professionals will have exclusive offers designed by Etisalat in collaboration with the Frontline Heroes Office
  • The exclusive offers aim to help frontline heroes stay connected

Abu Dhabi 25 November 2020: Etisalat today announced the launch of its special offers as a token of appreciation for the selflessness and dedication of the UAE’s frontline heroes during this unprecedented period.

The special offers have been curated in collaboration with the Frontline Heroes Office that is working with partners across the UAE to recognise and celebrate frontline professionals who sacrifice and put themselves at risk to protect the people of the UAE. Etisalat’s offers aim to keep frontline heroes connected, allowing them to experience convenience and flexibility as well as enjoy access to a variety of value propositions.

Frontline heroes supporting the UAE’s response to COVID-19 should check with their employers to confirm that they are registered with the Frontline Heroes Office. Alternatively, they can verify if they are eligible by dialing the USSD code #48#. Those registered may visit the nearest Etisalat business centre across the UAE to learn more about the special offers they can avail.

Since its inception, more than 80,000 professionals have been registered with the Frontline Heroes Office, including healthcare practitioners, police, essential service providers, crisis managers, security and emergency service providers, humanitarian agencies, sterilisation personnel and volunteers.

About Frontline Heroes Office

The Frontline Heroes Office, established in July 2020 by Presidential Decree under the Chairmanship of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces is dedicated to recognizing and caring for those working on the frontline.

The Office is mandated to listen and respond to the challenges and priorities of the UAE’s frontline professionals, implement short-term and long-term solutions to directly address those needs, as well as ensure those who sacrifice and put themselves at risk to protect the people of the UAE are nationally recognized and celebrated. The Frontline Heroes Office will deliver on its mandate through partnerships and collaborations with government entities, the private sector and the wider community across the Emirates through a wide range of initiatives and special programs that directly support frontline heroes.

The Frontline Heroes Office has established a comprehensive national Registry of over 80,000 frontline professionals and volunteers actively protecting the UAE and its residents in the fight against COVID-19. The new Registry is a significant milestone in an initiative to care for and champion those who put themselves on the frontline in service to the people of the UAE.

The Registry was created by the Frontline Heroes Office and collates data from people on the frontline provided directly by entities at the federal and emirate level involved in the pandemic response, including those entities under the umbrella of the National Crisis and Emergency Management Authority (NCEMA), and licensed healthcare facilities in every emirate. It covers the full spectrum of UAE citizens and expatriates who have put themselves on the frontline in service to the country, including healthcare practitioners, police, essential service providers, crisis managers, security and emergency service providers, humanitarian agencies, sterilization personnel and volunteers.