Mall of the Emirates and Ski Dubai launch festive activities

Mall of the Emirates will host a festive market in collaboration with Ripe Market while Ski Dubai to be transformed into a Winter Wonderland

Dubai, UAE, 26 November 2020: It is beginning to look a lot like the festive season and, Mall of the Emirates and Ski Dubai have announced an incredible programme of festive events to celebrate the holiday season. Guests can experience a world of festive joy at Mall of the Emirates’ festive market from 26 November – 24 December and a white holiday at Ski Dubai’s Winter Wonderland from 01 – 25 December

Mall of the Emirates’ first ever festive market overlooks the magical snowy slopes of Ski Dubai and is held in collaboration with Ripe Market. This unique festive market is made of 19 vendors with a rich range of festive food and beverage favourites and holiday-themed trinkets and gifts.

Guests and visitors to Mall of the Emirates will also be allowed to donate their SHARE rewards points to the Emirati Red Crescent in order to help vulnerable members of society and ensure everyone gets to enjoy a truly great and memorable festive season.

Nada Abu Saab, Marketing Director at Majid Al Futtaim – East Region Shopping Malls, said: “We are ending the year on a positive and uplifting note, delivering a truly unique festive experience. We have adapted and evolved in current times without compromising on the experiences we offer. Through our festive campaign, we aim to spark the sense of meaningful giving by remembering those who are less fortunate. On that note, we encourage everyone to share their SHARE rewards points to the Emirati Red Crescent. At Majid Al Futtaim we are committed to our community by creating great moments for everyone, every day as much as we are to giving back to the wider community and those in need.”

Maria Gedeon, Marketing Director at Majid Al Futtaim Leisure, Entertainment and Cinemas said, “This year, celebrating togetherness with family and friends is more important than ever. While things will be a little bit different, guests can rest assured that Majid Al Futtaim has put in place extensive measures to ensure that everyone can enjoy the holiday season in a safe and fun way. With an array of festive experiences, Ski Dubai’s Winter Wonderland is the perfect place to create lasting memories in a magical setting with loved ones.”

Both Mall of the Emirates and Ski Dubai are exceeding recommended health and safety guidelines and have implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can enjoy a comfortable experience with added peace of mind.

Ski Dubai’s Winter Wonderland is open from 01 – 25 December (9am – 9pm). Ticket prices start from AED125 and a regular Ski Dubai ticket can be upgraded for AED75. Each ticket includes a meet and greet with festive characters, a printed photo to capture the special moment, a gift bag as well as a signature hot chocolate. Group and family passes are also available. For more information or to make a booking visit skidxb.com/christmas.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.