Ski Dubai and VOX Cinemas to launch the Middle East’s first cinema in the snow

Guests will be able to experience the magic of movies on the snow-laden slopes of Ski Dubai

Dubai, UAE; 30 November 2020: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is excited to announce the launch of the region’s first cinema in the snow, which will allow guests to enjoy a hugely unique big screen experience in the desert surrounded by real snow. Snow Cinema is a collaboration between VOX Cinemas and Ski Dubai and is proudly supported by Dettol.

From 11 December until the end of February, guests can snuggle up and get cosy while enjoying the magic of movies on the slopes of Ski Dubai. Get in the holiday spirit and meet Santa Claus in his grotto followed by a screening of a family-friendly festive favourite such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily at 10am, 1pm, 4pm and 7pm. There will also be a nightly screening of popular recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas.

Snow Cinema provides table service so cinemagoers can relax and order their favourite cinema snacks including gourmet popcorn (salt or caramel) and signature hot chocolate from the comfort of their seat. Guests can also choose from North 28’s mouth-watering menu, which features savoury options, including Raclette, hotdogs and burgers; as well as decadent desserts such as festive mince pies and hot beverages including a bespoke Peppermint Hot Chocolate from Mirzam Chocolate Makers.

Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “We are extremely excited to launch the Middle East’s first cinema in the snow, which will allow guests to experience the magic of movies in the unique setting of the ‘World’s Best Indoor Ski Resort’.

“At Majid Al Futtaim, we are constantly looking for new ways to enhance the guest experience. Today’s guests are becoming increasingly discerning and demand a more engaging and dynamic experience, making it essential that we continue to evolve and experiment. The launch of Snow Cinema is aligned with our commitment to offer guests experiences that go beyond their expectations and marks another innovative collaboration between Majid Al Futtaim’s brands following the hugely successful VOX Cinemas Drive-In at Mall of the Emirates earlier this year.”

Snow Cinema opens to the public on Friday 11 December and will run until the end of February. Tickets go on sale on Tuesday, 1 December, giving film fans an early Christmas present. Prices start at AED100 per person and include a cinema ticket and F&B package consisting of a signature hot chocolate, popcorn and bottle of water. For a more premium experience, guests can book the VIP Chalet, which costs AED800 for four people and each guest will receive a cinema ticket, a two-course meal from North 28 Restaurant, a hand warmer, premium gloves and beanie as well as an F&B package consisting of signature hot chocolate popcorn and bottle of water. All guests at Snow Cinema will receive rental clothing, fleece gloves, socks, boots, a blanket, wireless headphones and a dedicated locker.

Ski Dubai is exceeding recommended health and safety guidelines and has implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can enjoy a comfortable experience with added peace of mind. The maximum capacity is 48 people.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 34 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management