MAJID AL FUTTAIM LAUNCHES ITS SECOND LOCATION OF Something Like THAT   AT CITY CENTRE MIRDIF

Dubai, UAE, 2020: THAT, a concept by Majid Al Futtaim has now launched its second pop-up at City Centre Mirdif. Following the launch of the first pop-up- Something Like THAT- in Mall of the Emirates and THAT mobile app in June 2020, the second THAT pop-up will open its doors on November 20th, a 700 sqm space  fusing ready-to-wear, footwear, accessories, home, lifestyle gifts, F&B and art. .

Located in City Centre Mirdif, on Level 1, Central Galleria, Something Like THAT is a distinct, modern and spacious;  introducing coveted selection of established and emerging brands, speaking directly to a curious and socially active consumer.

THAT will feature established designers and new brands and ideas across fashion, beauty, grooming and  art.  The store will have a dedicated space for a florist by Twigs Flower Studio, a café by The Burrow Café and a customization lab by Ingrave-it.

THAT draws in over 150 established and emerging designers, with a number of exclusive brands.  Some of the collections offered include Chiara Ferragni, Dice Kayek, Oblique Creations, Palmer Harding as well as BALR, Mostly Heard Rarely Seen , MD75, No. 21, with John Elliott , Victoria Victoria Beckham, The MishMashi Life to name a few, but also exciting beauty labels such as Kevyn Aucion, Stila and Barbara Sturn.

You can also shop the latest drops and exclusive brands on THAT APP which is available to download on all Apple and Android smartphones.

“We are thrilled to expand the THAT family and branch out into the Mirdif City Centre. After the opening of the pop-up in the Mall of the Emirates and its incredible success, this pop-up will be a unique extension of the store, providing a taste of the future of retail in the Middle East to a wider audience.” – Shireen El Khatib, Chief Executive Officer, Majid Al Futtaim – Shopping Malls

“In retail, experience is everything – with THAT we are adapting to new consumer behaviors, and are revolutionizing the way of shopping. THAT pop-up store in Mirdif City Center will offer a preview of our highly anticipated concept store opening soon at Mall of the Emirates. A one-stop destination, a creative space with a curated selection of fashion and art, as well as a fitness studio, restaurant outlets, a beauty hub and a barber shop. The way people shop is changing, and we are excited to define the future of retail.” – Fahed Ghanim, Chief Executive Officer, Majid Al Futtaim – Fashion

THAT concept store is open from 10.00 AM to 10.00 PM from Sunday to Wednesday and from 10.00 AM to midnight from Thursday to Saturday.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 34 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.