into the Middle East market through an exclusive partnership with Powder
RÓEN, the cruelty-free and vegan, clean makeup line will be exclusively marketed and distributed by Powder, the region’s leading online destination for content-led clean beauty
Dubai, United Arab Emirates, 7th December 2020: RÓEN Beauty’s line of cruelty-free and vegan, luxury, makeup will be made available in the Middle East. The hugely popular Los Angeles beauty brand, which gained instant notoriety for its sultry, near-holographic eyeshadow palettes now offers a carefully curated collection of mascara, eyebrow pencils, and lip glosses.
“Following strong customer demand, we are extremely pleased to announce a distribution partnership with RÓEN Beauty to launch their massively popular luxurious and clean makeup in the Middle East. Our customers will have access to the brand’s signature range of bold, inspired shades and intuitive textures, in refreshingly chic and sustainable packaging, which will be sold online exclusively at Powder.ae,” said Ayat Toufeeq.
“We seek to attract global brands that align with our values and vision to curate only the finest clean beauty and skincare to make available to the Middle East market. The addition of ROEN bolsters Powder’s clean makeup offering as the global trend for clean beauty continues to grow,” continued Toufeeq.
“We continue to see the benefits of strategic retail partnerships and are excited to bring ROEN to consumers in the Middle East on Powder, a platform that shares our mission of providing high-quality and ethical clean beauty alternatives. Roen’s dazzling and unique product line is highly-sought after by beauty enthusiasts for its innovative formulas and clean ingredients. We have managed to seamlessly combine clean, glamour, performance and ease,” said Tiffany Thurston Scott, CEO & Co-Founder of RÓEN.
With sustainability at its core, ROEN’s suppliers adhere to strict ethical guidelines in terms of sourcing materials to how the products are manufactured. The brand’s proprietary formula blends are the first of their kind and showcase how high glamour can intersect with healthy living and sustainability.
Powder, the online clean beauty space, will be retailing ROEN’s creamy eyeshadow palettes, lip balm-lip gloss hybrids and other products from today. As part of Powder’s exclusive agreement to distribute the brand in the Middle East, the brand will be looking to rollout brick-and-mortar distribution in the coming months.