Rove Hotels Redefines Resorts With Fuss-Free Hospitality

 at Rove La Mer Beach – Now Open

  • The wait is over: Rove La Mer Beach – located on the sunny shores of Dubai’s iconic La Mer destination in Jumeirah – is now open.
  • Rove La Mer Beach offers beachfront leisure and great value, with all the fun and none of the fuss of traditional resorts.
  • Located at Dubai’s most exciting ‘playcation’ spot, the hotel has a waterpark, inflatable playgrounds, boutique stores and over 50 restaurants, right on its doorstep.
  • Centrally located, only 10 minutes drive from City Walk and Downtown Dubai.
  • Book a stay on com for a special opening offer: AED 299++ per night, including a sea view room upgrade, late check-out and 30% off food and drinks.

Dubai, UAE (November 2020): Introducing Rove La Mer Beach, a brand-new hotel on the sunny shores of Dubai’s iconic La Mer beachfront, where the surf meets the city. Rove La Mer Beach offers Rovers (guests) the perfect excuse to soak in the sun, sand and pristine beach waters, explore trendy restaurants along the colourful boardwalk, and take off on an unforgettable urban adventure from one of Dubai’s most historic and best-loved neighbourhoods, Jumeirah.

Rove La Mer Beach is Rove Hotels’ first beachfront hotel and an exciting step in the brand’s journey. As we add more and more convenient locations to our ever-growing collection of well-connected hotels, we continue to find new ways to engage the modern traveller with a diverse array of enriching experiences. By bringing fun, affordable and fuss-free hospitality to La Mer, Rove aims to redefine people’s expectations of what a beachfront hotel is supposed to be and make them accessible to a wider range of travellers,” says Paul Bridger of Rove Hotels.

Cool, Comfortable Stays

An ideal escape to the seascape for a cool, comfortable stay, Rove La Mer Beach offers a choice of two Rover Room types, one with amazing skyline views, and the other with sea views. Each room is fully equipped with all the essentials, plus a Juliet balcony from which to admire breath-taking views of the city and the sea. For those who want to bring along the whole gang, there are plenty of interconnecting Rover Rooms as well.

There are some things Rovers can’t do without, but don’t worry, Rove La Mer Beach’s got you covered:

·       Funky design interiors

·       Direct access to La Mer Beach

·       Outdoor swimming pool and sundeck

·       High-speed Wi-Fi access

·       Lots of dining and entertainment options in the hotel and around the La Mer neighbourhood

·       A 24-hour gym

·       Sofa beds for extra guests

·       A self-service laundromat

·       Complimentary self-parking

·       Watersport activities and waterpark access on the hotel’s doorstep

Dubai’s Eclectic Beachfront, Right at the Doorstep

Featuring a waterpark, inflatable playgrounds, boutique stores and over 50 gourmet restaurants and lounges, Rove La Mer Beach is located on more than just a beachfront. La Mer is one of Dubai’s most exciting outdoor destinations, offering plenty of activities to delight solo adventurers and families alike. Rovers can look forward to a world of options and attractions, including Laguna Waterpark and Roxy Cinemas, along a wide selection of boutique, concept and department stores, water sports such as jet skiing and kayaking, outdoor gym equipment and a volleyball court, and games like foosball and ping pong.

Relaxed Beachside Experiences

Rove La Mer Beach features a variety of food and beverage options for Rovers to enjoy both indoor and outdoor at the hotel terrace, overlooking the beach.  The hotel is the ideal beachside chill-out spot for relaxing over great food, great drinks and great conversation, out in the open air. From refreshing bevvies at the Drink Truck and vibrant music and drinks at the Beach Bar, to all-day dining at The Daily – there’s something for every mood at Rove La Mer Beach.

Rove La Mer Beach is also a great spot for those freelancing or working remotely. The hotel has working spots, as well as Dubai’s first-ever co-working space on the beach inclusive of dedicated seating. Launched in collaboration with letswork, members can now enjoy these workspaces as well as numerous perks at Rove La Mer Beach and all Rove locations.

La Mer has plenty to discover. For those who love an adventure, why not explore the sandy white beaches that stretch on for miles, or venture further by foot, and discover Jumeirah’s historic roots and ever-evolving landscape? Stay a day or more, whether arriving solo, with a friend, or as a family, and dive into beachfront leisure with all the fun and none of the fuss.

Rove La Mer Beach Opening Stay Offer

Book a stay at Rove La Mer Beach through and get a special opening offer of AED 299++ per night, including a sea view upgrade, late check-out and 30% off food and drinks. Promotion available until 31st January 2021, exclusively via

About Rove Hotels:

Rove Hotels is an award-winning lifestyle hotel brand, offering well designed hotels in connected locations. Designed for the traveller who likes to explore without borders, receive fuss-free service and some touches of local culture. Rove Hotels defines a new niche in the ever-evolving global hospitality sector.

Rove Hotels are reliable, modern and efficient. Regardless of their location, Rovers (guests) will always find locally inspired modern interiors, relaxed service and all the essentials to enjoy their stay.

Born in Dubai, the first Rove hotel opened at Downtown Dubai in 2016 and the brand now has over 4000 rooms open or under development across the Middle East. Rove is proud to announce the only on-site hotel at Expo 2020 Dubai and continues to target properties in well-connected locations. Further expansion announcements will follow soon.