K-Beauty wonder brand now brings its magical beauty essentials to their new home in Dubai

December 2020, Dubai, UAE – All-natural Korean beauty brand, The Face Shop, launches their latest concept store in the heart of New Dubai’s ultimate shopping destination – Dubai Festival City.

Being one of UAE’s first K-beauty brand in the market, cementing around 12 years in the region, The Face Shop now aims to provide consumers with their best beauty buys and award-winning ranges at their latest home and top family destination, Dubai Festival City Mall.

Here to support you with any beauty issue you may have for any skin type, The Face Shop drops some of their latest exclusive lines, including the hydration line of your dreams, ALL- NEW Belif Aqua Bomb Ampoule Serum Duo and exclusive Yehwadam Artemisia line, all the way from the land that preaches smooth and pore-fect skin! Think all-natural sheet masks, effective moisturizers, fool-proof anti-ageing and brightening lines, The Face Shop has you covered.  And if you’re thinking just like the brand name, they’re only about treating your face to that ‘Glow- Power’, think again! The brand also stocks up some of the most effective body care and hair care essentials, making it the ultimate destination for when you’re in need of an instant (and long term) body and soul reboot. The brand is currently present with 20 stores across the UAE.

Located on the first floor of the mall, the 600-square feet store lives and breathes a calm yet a minimalist and comforting ambience. Featuring an all-white interiors approach, accompanied by the iconic ‘green wall’, with hints of gold, the store displays are brightly lit and evenly distributed to showcase all different product categories making the consumer’s browsing experience more enjoyable.

With the launch of their new store during the onset of the festive season, The Face Shop aims to regularly provide customers with endless bundle offers and exciting discounts on some of their best-selling products and lines. Including their exclusive discount on all make-up products going in for 30%, their 50% off on selected skincare essentials and their renowned sheet masks offer of buy 5 and get extra 7 pieces off – The Face Shop gives newbies the experience of entering the world of K-Beauty – all without breaking the bank!

With customer safety being a top priority for the brand, The Face Shop will be adopting several safety precautionary measures including communicating all product information and queries to the shoppers using a mobile POS. Think not having to stand at a counter and wait for a scroll-like receipt to come through – it’s ALL digital! Ditch the queue and select your check-out goodies and have the receipt sent to you via email or SMS. This approach will be supplied through a more personalized and dedicated experience using the latest technology hence having customers adopt a less physical contact approach and a more interactive session.

About The Face Shop:

Launched in 2003, The Face Shop is a beauty destination offering a wide range of affordable high-quality products, born from nature. Committed to offering a wide selection of high-end skincare &cosmetics as per customer needs, THE FACE SHOP blends science and nature to meet all beauty cravings and enhance women’s natural beauty every day. Made with the finest active plants, THE FACE SHOP enriches and protects beauty just like second nature.