Volvo celebrates 20 years in the service of saving lives

Al-Futtaim’s Trading Enterprises – at Volvo Cars Safety Centre

Dubai, UAE, December 16, 2020: Trading Enterprises, the exclusive distributor of Volvo cars in the UAE and part of Al-Futtaim Automotive, has announced that this year marks the 20th anniversary of Volvo Cars Safety Centre. At the time of its opening in 2000, the Centre was one of the most advanced crash labs in the world and in many ways it still is today. On average, it crashes at least one brand-new Volvo a day, and it has been instrumental in preserving Volvo Cars’ position as a leader in automotive safety today.

To this very day Volvo Cars Safety Centre helps Volvo Cars engineers to push the envelope in safety and to learn from real-life traffic accidents, as the company aims for a death-free car accidents or less serious human injuries in future accidents when driving a new Volvo vehicle.

Oscar Rivoli, Managing Director of Trading Enterprises – Volvo, said, “The journey towards achieving accident-free roads is an ambitious goal but we must all contribute to realise this vision. As the exclusive distributor of Volvo in the UAE, we are proud to bring to the roads of the UAE some of the world’s safest vehicles which have been setting road safety benchmark for decades. As Volvo Cars Safety centre celebrates two decades in the service of saving lives, the UAE – home of Al-Futtaim’s Trading Enterprises, also has its Vision 2021 to further protect the lives of road users and reduce traffic casualties down to three per 100,000 people.”

At the heart of Volvo Cars Safety Centre, a crash lab is a multifunctional facility that allows Volvo Cars safety engineers to recreate countless traffic situations and accidents and perform tests that go beyond regulatory requirements. The lab contains two test tracks, one is 108 metre-long and the second stretches up to 154 metres. The shorter track is moveable and can be positioned at an angle between 0 and 90 degrees, allowing for crash test at different angles and speeds. It can also simulate a crash between two moving cars at speeds up to 120 km/h.

“Being committed to safety is not about passing a test or getting a safety rating,” said Thomas Broberg, one of Volvo Cars’ leading safety engineers and a two-decade company veteran. “Our commitment to safety is about finding out how and why accidents and injuries occur and then developing the technology to help prevent them. We hope our pioneering work will inspire others to follow our ambition to reduce road traffic casualties worldwide.”

Outside, there is a dedicated space for performing further tests like roll-over crashes and run-off road scenarios, whereby cars are launched into a ditch at high speeds. Here, Volvo Cars also offers rescue services the opportunity to hone their life-saving skills to employ in real-life scenarios. One of such safety rehearsals were organised earlier this year when a number of new Volvos vehicles were dropped from a height of 30 metres, to simulate the heavy damage found in extreme crash scenarios.

Inside the main hall, an enormous 850-ton moveable crash barrier is used for testing various frontal, rear and side impacts. Additionally, there are around two dozen other fixed and movable barriers that are used in crash testing, including a moose-like structure to simulate crashes involving these animals. During crashes, the car, the crash test dummies and the barriers are fitted with sensors that allow Volvo Cars engineers to register the entire chain of events in detail. Dozens of ultra-high definition cameras also film the crash test from every angle imaginable. Before a physical crash test, the car model in question has already gone through thousands of computer-simulated crash tests. All the data generated by these tests is then used by Volvo’s engineers to develop safer cars.

As the company moves towards an all-electric future, the Safety Centre has in recent years been equipped and prepared specifically to safely execute electric car crash tests as well. “No matter what the scenario, we can recreate it here at the Volvo Cars Safety Centre and analyse it in detail,” said Thomas Broberg. “For me it is very inspiring to realise that for every hour of testing and analysis we put in, we get closer and closer to our ambition that no one should be killed or seriously injured in a new Volvo.”

A subsidiary of the Al-Futtaim Automotive Group, Trading Enterprises was established in 1970s in Dubai and is the exclusive authorised distributor for Volvo in the UAE. It is empowered by a highly skilled and trained professional team to provide a complete car buying experience. Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group which provides quality products and services that enrich people’s lives and aspirations each and every day.

About Trading Enterprises – Volvo

Trading Enterprises, part of Al-Futtaim Automotive Group, is the exclusive distributor of Volvo Cars in the UAE since 1985. The ISO9001:2008 company represents the world-renowned Volvo cars brand well known for its intuitive innovations, safety, environmental performance and Scandinavian design through its sales and after-sales network in Dubai and Abu Dhabi.

Trading Enterprises – Volvo offers a complete range of premium mobility solutions in the premium segment that includes: Sedans (S60 and S90), Versatile estates (V60 and V90) and SUV vehicles (XC40, XC60 and XC90). Trading Enterprises is regarded as pioneers in the region by Volvo when it comes to adopting Volvo best practices and has recently introduced the region’s first Volvo Retail Experience Showroom and Volvo Personal Service – which offers a human-centric approach to sales and service.

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main four operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: