Impactful Milestones in 2020; OPPO Eyes Exciting Launches in 2021

  • Industry-first technologies, global top 5 rankings, awards, accolades marked 2020
  • Partnerships, collaborations and innovation for the community to inspire OPPO products in 2021

Global technology brand, OPPO, wraps up an impactful year 2020 with several achievements, launches and accolades under its belt. Looking forward to an exciting 2021, OPPO already has a lineup of products, technologies and corporate developments in the works.

New power-packed devices such as the new OPPO Reno5 series, with its upgraded design language and advanced camera capabilities, are not far away. In addition, OPPO will be one of the first to release a flagship smartphone featuring the new Snapdragon™ 888 5G Mobile Platform on OPPO’s next Find X series. The industry-leading chipset will bring further enhancement to 5G, imaging, AI, and gaming experiences on OPPO’s upcoming Find X series flagship devices. OPPO will continue to strengthen its collaborations with Qualcomm Technologies and other leading technology partners around the world to accelerate global 5G deployment and the elevation of 5G experiences in 2021.

OPPO’s product innovations, in both smartphones and IoT products, have always been inspired by the importance of human values. Staying true to the company’s vision of building great products for people, OPPO’s new theme ‘Technology for Mankind, Kindness to the World’ will see an expanded product offering that is centered on insights of users’ actual needs.

Ethan Xue, President of OPPO in the Middle East and Africa said, “OPPO has had a challenging but successful 2020 and we intend to continue the success in the coming year. Despite the challenges of the global pandemic, we launched three new smartphone series by being agile, adaptive, and most importantly, staying close to our customers and prioritising their needs. We were able to mark several milestones during the year that are a testament to our success. Our new theme for 2021, ‘Technology for Mankind, Kindness to the World’, reminds us yet again that the purpose of corporate innovation is people. Guided by this belief, we will continue to build great products created with heart and soul for every consumer.”

OPPO’s success in 2020 was endorsed by industry accolades including the ‘Consumer Tech Company of the Year’ award at the 2020 Gulf Business Awards and the ‘Marketing Game Changer’ award by Campaign Middle East. March 2020 saw global football star, Mohammed Salah, become MEA brand ambassador for OPPO as a way of engaging with the brand’s energetic and passion users. With innovative smart devices and strategic vision, OPPO maintained its regional position in the top 5 smartphone brand list, supported with several regional launches including the flagship Find X2 Pro and design-led Reno4 series.

This year also saw the launch of ColorOS 11, one of the first Android 11-based operating systems, that provides an unprecedented level of user-interface (UI) customisation to help users unleash their imagination and personalise their experience. The official version will reach over a wide range of OPPO devices including Find X, Reno and A series in a batch by batch rollout schedule through December 2020. OPPO’s latest 125W SuperVOOC flash charge technology that launched in 2020, set new benchmarks in the flash charging industry and is expected to be rolled out in OPPO’s new devices soon. Extensive hardware architecture upgrades enable this game-changing charging technology that is capable of fully charging a 4000mAh battery in just 20 minutes.

In pursuit of “Technology for Mankind, Kindness to the World”, OPPO aims to create a world of kindness by integrating technological innovation with a human touch in order to give users value. Currently partnering with more than 70 major mobile network operators worldwide, OPPO will continue to collaborate with leading industry players to bring to market great products that elevate life and bring more value to the community.

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 12 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Unites Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Kenya, Nigeria, and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.