8th LINING INTRODUCES NEW FABRICS BEFORE THE FESTIVE SEASON AND

ANNOUNCES PARTNERSHIP WITH BESPOKE SHOE BRAND EDOARDO CATTANEO

Offering two homogeneous services under one roof to enhance the customers’ experience

Dubai, UAE,  After a successful launch in September, 8th Lining, Dubai based premium sartorial menswear brand is set to expand their fabric collection. The brand endeavors to accommodate various price ranges and provide customers with wider choices and variety for a perfectly customised suit. Adding to the existing range of high-quality fabrics from distinguished European drapers such as Dormeuil, Drago and Holland & Sherry, 8th Lining will also stock Stratosphere, the latest of Dormeuil’s unique high-flying fabrics, Fusion, Tropical Amadeus and Loro Piana.

Stratosphere, underlining the marque’s reputation for creative luxury, it comes in more than 30 different patterns and weights from 230 to 325grms/7.5oz. Fusion is a perfectly coordinated blend of precious materials, the guarantee of an exceptional fabric. It is the epitome of exclusivity and quality in a unique fabric that promises unrivalled comfort and flawless drape. Tropical Amadeus is the extra-fine, modern and refreshing summer fabric that benefits from a more comfortable and luxurious finish for suits with great appeal which falls perfectly, even unlined. This plain weave fabric from the Amadeus family is ideal for wearing in the summer, perfect for this region.

8th Lining is also delighted to welcome Loro Piana to the Business Bay boutique. Founded in 1924, Loro Piana is one of the world’s leading manufacturers of super-lux fabrics. Its peerless, high-quality range of fabrics shows an ongoing commitment to high-performance textile innovation and timeless Italian elegance. 8th Lining’s Loro Piana ranges include; Mare, which is a beautiful summertime fabric in linens, cottons and silk blends. Jackets, a Super 130s wools suitable for every occasion. Australis, an exceptional Super 150s wool which is as hard-wearing as it is light and Overcoat which is a stunning collection of Camel Hair, Cashmere, New Zealand & Merino Wools in sophisticated mélanges.

8th Lining, the made-to-measure brand is known to use exclusive technology with the patented 3D body scanner that allows them to take over 200 measurements in less than a second. It helps obtain morphological data and the style advisors determine the necessary comfort to meet the clients needs. The combination of the scanner  measurements and traditional physical measurements taken by the master tailor at the boutique, can help the customer achieve the desired result of a well fitted garment.

With technology and bespoke creations at the forefront, 8th Lining recently announced a strategic partnership with bespoke shoemaker Edoardo Cattaneo that allows the client to create a fully customised pair of shoes based on their likes and style with the help of a 3D Simulator. Founded by Marco Lucio Cattaneo, the brand launched in November. The 8th Lining boutique is home to the brand where customers can touch and feel different leather swatches and use the application to select different styles and patterns to construct their bespoke footwear. The request is fulfilled by their craftsmen in Spain and is shipped to the customer worldwide within ten days, or up to four weeks for the most complicated customisation, including a fantastic hand painted Patina.

The highly skilled staff members at the boutique, trained in Paris, are up to date with the latest and contemporary clothing and footwear trends. Upon arrival at the boutique, guests are guided through the store where they can make a selection from over 1800 fabrics and over 150 design customisations from lapel type, to pockets, to vents, to the colour of the thread, to the jacket construction and many more. Once the looks are confirmed, customers will have the chance to create a bespoke shoe that complements the look, creating a one-stop-shop that meets all the needs of a discerning gentleman.

8th Lining boasts of pocket friendly & affordable luxury. One can complete a wardrobe with custom-made shirts that range from AED 275 upwards, a two-piece suit starting from AED 1,450 and a full canvas suit for under AED 2,000. While the Edoardo Cattaneo shoes range from AED 1,450 onwards.

Celebrate the festive season and end 2020 with a fresh wardrobe ready for the new year by visiting the 8th Lining boutique located at the ground level of Atria building in Business Bay.

About 8th Lining: 

Launched in the UAE, 8th Lining is a regional made-to-measure boutique that offers customers a place to find unique and timeless garments for discerning gentlemen. It offers affordable luxury combining its key values of innovation, tradition and flexibility. With the first store in the UAE in Dubai, 8th Lining is located in the heart of Dubai reflecting modern trends, the brand enables today’s busy modern man to have a speedy fitting due to its unique cutting-edge 3D body scanning technology that digitally rebuilds the body in less than one second. From wedding suits to tuxedos and a wide range of 3-piece suits in a selection of over 1800 fabrics, 8th Lining will be a leading reference for made to measure suits.

About Edoardo Cattaneo:

“All you need is a pair of shoes and a dream…”  is the motto of Edoardo Cattaneo, newly launched bespoke shoes brand. With a very efficient made to order business model, they aim to avoid any over production and to minimize the environmental impact.

Combining the traditional samples and leather swatches to an innovative 3D simulator, Edoardo Cattaneo provide the opportunity to design any shoe, with a very wide size range in three different width and Goodyear welted construction. A variety of styles and leathers that touch millions combination. Their mission is to provide authenticity, personality and quality. They believe in the iconic and evergreen styles that define a Gentlemen. Elegance, as a way of living.