Carrefour introduces ‘Cookit Yourself’; cook at home recipe boxes with chef-inspired dishes

Pre-packed recipe box allows customers to cook authentic and wholesome ethnic and vegetarian dishes at home

  • Simple step-by-step, easy to follow recipe card or video tutorial
  • Recipe boxes are available online and in-store

 Carrefour, owned and operated by Majid Al Futtaim in the UAE has launched “Cookit Yourself” — a curated recipe box created to bring a hassle-free yet tasty and healthy alterhttps://www.dubaiglobalnews.com/wp-content/uploads/2021/01/Aubergine-Masala.jpgnative cooking experience to customers’ kitchens.

Delivering exceptional value and added convenience, the Cookit Yourself box is packed with pre-portioned fresh Carrefour ingredients and step-by-step chef-inspired recipes, designed to encourage people to cook and enjoy a meal at home without having to purchase separate ingredients.

Philippe Peguilhan, Country Manager of Carrefour UAE at Majid Al Futtaim Retail said: “We understand that today, more so than ever, customers are more particular about quality and hygiene and are looking for more convenient and quicker ways to cook at home. As such, our newly introduced Cookit Yourself recipe boxes provide customers peace of mind, giving them full control over their cooking experience by allowing them to choose from chef-curated recipes which use trusted quality Carrefour ingredients. Cookit Yourself takes the stress out of shopping, preparing and cooking and is a new way for families to enjoy a delicious home-cooked meal they can be proud of, all within 30 minutes.”

Designed to simplify cooking without compromising on taste or quality, each box comes with an easy-to-cook recipe serving two that can be prepared following a visual recipe card with bonus chef’s tips, or online through Cookit Yourself’s dedicated videos on Carrefour’s YouTube channel.

Carrefour’s Cookit Yourself boxes are available online and in-store at selected stores across the UAE ranging from AED 25 AND AED 70 each. Customers have the choice of seven different balanced meal options, ranging from much-loved ethnic dishes to vegetarian options including chicken and mushroom tagliatelle, salmon teriyaki salad, sweet and sour chicken, kerala style prawns, aubergine masala, dawood basha and festive turkey. To keep the Cookit Yourself boxes exciting and refreshed, chefs at Carrefour’s central kitchen are working to add new recipes options in the future.

About Carrefour

Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 320 Carrefour stores in 16 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.

Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.

About Carrefour in UAE

Carrefour was launched in the UAE in 1995. Today, Carrefour operates 29 hypermarkets and 80 supermarkets, employing more than 10,000 colleagues.

About Majid Al Futtaim 

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure

e pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 34 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.