Celebrate Dubai Shopping Festival and Create Memorable Moments , at Mall of the Emirates and City Centre

In celebration of the 26-year anniversary of the Dubai Shopping Festival (DSF), Mall of the Emirates and City Centre have launched a full and exciting programme of events to reward visitors.

Mall of the Emirates and City Centre Mirdif

Some of the region’s most famous TikTokers will be on-hand to enliven the malls’ DSF celebrations with their humour and charm. Visitors will be treated to live performances, with some of the region’s most beloved TikTokers regaling shoppers with renditions of a brand new song, made exclusively — and in collaboration with Anghami — for the malls’ DSF celebrations.

This will join a number of eagerly anticipated live performances, including a Dreamworks’ Trolls show, inspired by and based on the popular animated movie, at Mall of the Emirates from 21 to 30 January.

City Centre Mirdif

From 7 to 16 January 2021, young visitors can take in a heart-warming production at City Centre Mirdif: “Masha and the Bear” — an endearing series  that follows the adventures of a three year-old girl named Masha and her retired circus star friend, Bear.

The much vaunted “Octo in the Air” will also allow mall visitors to marvel at the highflying feats of two aerialists as they put on a beautifully curated show of world-class acrobatics from 21 to 23 January.

From 21 to 30 January 2021, City Centre Mirdif will also host an enthralling Mirror Dance Piece, showcasing the stunning choreography of a skilled troupe of dancers.

City Centre Deira

At City Centre Deira — from 7 to 16 January — music lovers can attend a “Tribute to Pop” hologram concert and dance and sing to their heart’s content. City Centre Deira will also host a White Couture roaming show between from 14 to 16 January.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 34 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.