ADIDAS CALLS ON THE UAE COMMUNITY TO REDEFINE 2021   WITH THE “HI ENERGY CHALLENGE”

~ THE CHALLENGE INVITES PEOPLE FROM ALL WALKS OF LIFE TO STAY UPBEAT & OPTIMISTIC WHILE TAKING ON 2021 WITH HIGH AND POSITIVE ENERGIES ~

Dubai, 1st February 2021: adidas with the launch of their greatest running shoe ever – ULTRABOOST 21, announces the ‘Hi Energy Challenge,’ a unique energy return challenge to inspire people to turn intent into action.

The Challenge is born with insight into today’s vastly different world, where many are left with a collective sense of uncertainty, anxiety and low energy. Sporting events, athletes and consumers are now adapting and redefining the way they play sport. In a time when cities around the world have been heavily disrupted by the coronavirus pandemic, running has continued to be a constant that has kept cities and communities moving.

Through the adidas running app, this challenge encourages participants to clock active minutes (comparable to the energy burned) over a period of two weeks from 1st Feb to 13th Feb. The active minutes can be achieved by running, virtual running, using the treadmill and walking.

adidas has always believed that through sport, it has the power to transform lives – hence why the launch of the “Hi Energy Challenge” coupled with the arrival of the ULTRABOOST 21, embodies the brand’s commitment to uplift energy, drive positive change, and self-betterment. The ADIDAS RUNNERS COMMUNITY will be the catalyst throughout the challenge. They will spread awareness, knowledge, support and help to participants individually to complete the task.

Commenting on the challenge, Lee Ryan, Captain of adidas Runners UAE said, “It is our goal as a brand to cultivate a sense of positivity and resilience within our communities and encourage our consumers to prioritize their mental and physical health during these challenging times. This challenge is launched with the intention of keeping our communities engaged and active as we aim to adapt to an ever changing world.”

To Join the Hi Energy Challenge:  

  • Download the adidas Running app or log in with your existing account
  • Search for Hi Energy Challenge and Sign up for it
  • Log your minutes through the window of 13th February 2021
  • Compete and complete the challenge

THIS NEW YEAR SAY HELLO TO UNSTOPPABLE ENERGY. EVERY ACTIVE MINUTE COUNTS.