The award recognizes Caparol’s superior technology and product and its strong customer impact
Caparol Arabia, the Middle East’s leading German paint manufacturer, has won the Frost & Sullivan 2020 New Product Innovation Award for its CapaCare Protect and its strong overall performance.
Caparol Arabia successfully launched CapaCare Protect across the Middle East in April 2020, during the early stages of the COVID-19 pandemic, to demonstrate its use in the fight against the Coronavirus. CapaCare Protect can kill 99.9% of the Human Coronavirus and H1N1 influenza. The solution was tested per American and Japanese standards in two independent ISO 17025 laboratories, approved and accredited by the International Antimicrobial Council in the United States.
Based on Frost & Sullivan analysis, Caparol Arabia’s superior technology and products, which have been upgraded many times over the years, remain highly regarded among customers worldwide for their enhanced value and durability. Caparol Arabia has met the criterion of New Product Attributes, which delve into the product’s reliability, quality, and design, in addition to other criteria.
Martin Rosocha, Managing Director at Caparol Arabia said that “Caparol Arabia has been heavily investing in developing advanced technologies and products to match the changing industry requirements and emerging needs in various regional markets. The fact that our product has been recognized globally by Frost & Sullivan is a testimony to our commitment to support the region with innovative, eco-friendly and sustainable solutions for a healthier living”
Mowaffaq Balish, Commercial Director at Caparol Arabia added: “We have seen CapaCare product influence many commercial and residential projects to shift towards sustainable and green economy. Through our commitment to digitizing our operations, we plan to offer CapaCare Protect beyond the region in the future to allow faster and superior services for customers.”
Furthermore, CapaCare Protect was selected based on Customer Impact, which evaluated Price/Performance Value, Customer Purchase Experience, Customer Ownership Experience, Customer Service Experience, and Brand Equity.
“Amid the widespread transmission of SARS-CoV-2, the company prioritized making this product available for the healthcare sector. Since then, CapaCare Protect has been used in various hospitals, schools, commercial facilities, and residential buildings in the region. Caparol’s superior technology and products, which have been upgraded many times over the years, remain highly regarded among customers worldwide for their enhanced value and durability”, said Christeena Thomas, Senior Industry Analyst at Frost & Sullivan.
About Caparol Arabia
Caparol Paints LLC develops, produces and markets high quality emulsions, enamels, decorative and structural coatings as well as insulation technology.
Caparol, the premium brand of DAW entered the Middle East market in 1998 with its technologically advanced, modern and sustainable product range. Headquartered in Ober-Ramstadt, Germany, DAW Group is one of the largest private paint manufacturer in Europe and has a global presence through various brands of which Caparol is the leading brand for Architectural and Decorative paints in Europe and market leader in Germany.
With a production plant in Dubai, Caparol is spearheading the drive of architectural creativity in the Middle East and African Countries. The striped elephant has been synonymous with reliability, technical expertise and outstanding product performance. Our Stone finishes have gained remarkable acceptance by GCC markets and is the best product in the region since 20 years.
In 2019, Caparol Paints marked its twentieth anniversary of successful operations in the region. Some of our prestigious projects include GEMS International School, Akoya by Damac, Rove Hotels, Nshama Town Square, La Ville Hotel and Resorts – Citywalk, BoxPark, The Ritz Carlton DIFC, Sofitel Hotel JBR, Shorooq Mirdif, Jumeirah Village Triangle Villas, Al Araimi Boulevard Mall, Nizwa Souq, Eco-House Complex Muscat, Sultan Qaboos Youth Sports Complex, Rusayl Garden, Royal Oman Police Complex – Quram, Mosaic Towers – AL Khuwair, Hotel Golden Tulip – Nizwa, etc. and we look forward to supporting the region with Innovative, Eco-friendly and Sustainable solutions for a Healthier living.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, helps clients accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s growth team with disciplined research and best practices models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages nearly 60 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from 45 offices on 6 continents.