Hyundai Motor Offers First Peek at STARIA

 Hyundai Motor Offers First Peek at STARIA, New MPV with Premium and Futuristic Design

·      Hyundai’s new MPV model is equipped with futuristic design cues and space innovation providing premium in-car experience

Dubai, March 23, 2021 — Hyundai Motor Company unveiled teaser images of STARIA, the brand’s new multi-purpose vehicle (MPV) lineup. The images show the STARIA Premium, a high-end variant of STARIA standard model.

The STARIA name combines ‘star’ and ‘ria’[1], in reference to the vehicle’s future-oriented product values and streamlined design characteristics defined by one curve gesture silhouettes as well as clean and pure body volume.

STARIA reflects Hyundai’s commitment to lead the future mobility industry as a Smart Mobility Solution Provider, under the brand’s vision of ‘Progress for Humanity.’ STARIA is equipped with various driver-centric features and futuristic design elements that deliver new experiences for drivers and passengers that make time in transit more productive and worthwhile.

STARIA offers a strikingly futuristic and mysterious exterior, resembling a spaceship. The front is highlighted by a long, horizontal daytime running light and headlamps positioned underneath. The spaceship vibe is echoed by its expansive panoramic windows and lower belt lines, underscoring the openness of the interior. The height of the cabin is also optimized for premium comfort and convenience, making it ideal for both business and family use.

“STARIA is Hyundai’s new MPV lineup that opens up a new mobility era,” said SangYup Lee, Senior Vice President and Head of Global Hyundai Design. “STARIA will provide a completely new experience and value proposition for customers through its unprecedented design features.”

STARIA Premium, which will be available in select markets, takes mobility to the next level, sporting premium features and variant-exclusive finishes for a more luxurious look and feel.

Hyundai Motor will unveil more details regarding design features of STARIA and STARIA Premium in the coming weeks.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process Hyundai aims to facilitate ‘Progress for Humanity’ with smart mobility solutions that vitalize connections between people and provide quality time to its customers.