MMA invites The National Bank of Ras Al Khaimah

MMA invites The National Bank of Ras Al Khaimah to become the first bank in the UAE to join as a board member to accelerate its Digital Transformation in Mobile Banking

The National Bank of Ras Al Khaimah, RAKBANK, an innovator and leader in the mobile marketing space, joins the Mobile Marketing Association as one of the local players in the modern marketing scene and is set to play a major role in driving the MMA MENA’s strategic direction during their one-year tenure as a board member and aim to direct the organization’s focus towards productive targets and local initiatives through the Bank’s wealth of experience. RAKBANK will add value to MMA’s mission to shape the future of marketing.

Mobile Marketing Association’s Middle East Local Council strives to stimulate the growth of modern marketing and its associated technologies in the region. Banking is one of the most mature industries in mobile and technology space. RAKBANK’s innovative strategies and MMA’s mission to accelerate the innovation of marketers via local and international network will benefit from each other and add value.

“We are excited to have RAKBANK on board and look forward to them bringing our attention to vital issues that impact their day to day business.  This highlights the ongoing trends and innovations that affect mobile marketing’s efficiency.” says Melis Ertem, MMA MENAT Regional Director.دفع عجلة التحوّل الرقمي في التسويق عبر الأجهزة الجوّالة

“We in turn equip our senior board members with all the latest research and reports produced from the MMA global and regional. This helps them build capabilities internally, as well as upskill their marketing teams. We would often use the insight provided to us from our board to help guide our annual research plans locally, as well as direct topics for discussions at one of our industry round tables or events.”

“We have been acquainted with the Mobile Marketing Association’s activities for the past 2 years and are proud to join the MENA Board of Directors who are committed to being a part of a journey towards shaping the future of modern marketing. RAKBANK’s position as an innovator and leader in the mobile marketing space will be empowered in this ever-growing ecosystem.” said Banali Luthra Malhotra, RAKBANK Director of Marketing.

Having participated in MMA IMPACT Events and a successful run at the MMA MENA Smarties Awards 2020, RAKBANK swept 8 awards that celebrated the team’s talent in leveraging the power of mobile and emerging technologies to create the best marketing campaigns in the MENA region. The entries were judged on strategy, creativity and execution where best practices were used to create innovative campaigns that drove business success. RAKBANK currently has an evolving mobile ecosystem of 7 Apps with success stories like Skiply, RAKfoodie & RAKBarca.

As tomorrow comes, and at its epicenter is mobile – closer, personalized, powerful. The marketing revolution is about to further explode with the spread of 5G, AI, and other emerging technologies. Add a growing generation of screenagers on the cusp of entering the workforce and mobile obsessed consumers to the mix, and you have a once-in-an-era transformation in the way brands and their customers interact.

MMA MENA will be holding MENA Creativity Unplugged Virtual which will be an online event on creativity and technology followed by MMA SMARTIES Virtual Ceremony on March 29th. RAKBANK will be one of the speakers along with other marketers and thought leaders in the region from AdColony, Adjust, SAS and Tiktok. The attendees will hear from the trailblazers on architecting the future of innovation and its business impact in the world. Following the Creativity event, SMARTIES Winners will be announced at the Ceremony. Complimentary passes can be obtained from here.

About Mobile Marketing Association

MMA (Mobile Marketing Association) is a non-profit global marketing trade association that brings together the full ecosystem of marketers, tech providers, sellers, agencies and networks to work collaboratively to architect the future of marketing, while relentlessly delivering growth today. Founded in 2002, the MMA’s global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin America (LATAM). The MMA’s mission is to enable marketers to drive innovation and endure business value in an increasingly dynamic and mobile connected world. It is comprised of over 800-member companies (Google, FB, Coca Cola, Unilever, Mastercard, WPP, AdColony, Microsoft) globally and 14 regional offices. MMA MENA was formed 5 years ago, and the MENA Board was formed in 2019.


RAKBANK, also known as The National Bank of Ras Al Khaimah (P.S.C), is one of the UAE’s most dynamic financial institutions. Founded in 1976, it underwent a major transformation in 2001 as it rebranded into RAKBANK and shifted its focus from purely corporate to retail and small business banking. In addition to offering a wide range of Personal Banking services, the Bank increased its lending in the traditional SME, Commercial, and Corporate segment in recent years. The Bank also offers Islamic Banking solutions, via RAKislamic, throughout its 27 branches and its Telephone and Digital Banking channels. RAKBANK is a public joint stock company headquartered in the emirate of Ras Al Khaimah and listed on the Abu Dhabi Securities Exchange (ADX).