Over 60 international countries represented at ATM 2021 despite Coronavirus travel restrictions
62 source and outbound markets represented in-person at Arabian Travel Market, including Jordan, KSA, Germany, Italy, Russia, Greece, Thailand, Malaysia, Maldives and Cyprus
A total of 62 countries will be represented on the exhibition floor this year at the Arabian Travel Market (ATM) 2021, which takes place in-person at the Dubai World Trade Centre (DWTC) on Sunday 16 to Wednesday 19 May.
Now in its 28th Year, the region’s largest travel and tourism showcase has attracted key exhibitors from inbound and outbound markets such as the UAE, Saudi Arabia, Jordan, UK, China, Germany, Russia, Greece, Egypt, Cyprus, Indonesia, Malaysia, Singapore, the Maldives, the Philippines, Thailand and the US.
“This is an impressive response from travel and tourism organisations across all travel sectors, given the various travel restrictions in place around the world, and provides a major boost for the travel industry in the Middle East,” commented Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market.
Many destinations participating in ATM this year, will be hoping to attract GCC visitors in the second half of this year. Countries such as the Maldives for example, will have a significant presence at ATM, as well as perennial favourites such as Malaysia and Thailand, Germany, Greece, Italy and Switzerland.
“The Maldives has done exceptionally well in 2021 so far, welcoming over 200,000 visitors in the first two months of the year. It is one of the top destinations for UAE travellers and to cope with the increased demand, in March Emirates announced it was increasing its services over the Easter holidays, offering customers 28 weekly flights to Male, up from the scheduled 24 weekly flights,” added Curtis.
ATM 2021 is spread across nine halls. Consistent with the existing density restrictions and social distancing guidelines and regulations, there will be 11,000 people in the halls at any given time. The theme of this year’s show is ‘A new dawn for travel and tourism’ and the spotlight will be focused on the very latest ‘COVID’ news from around the world – vaccine rollouts, the current state of the industry and more importantly, what the future holds.
Staying with the international flavour, overall, ATM 2021 features 67 conference sessions with over 145 local, regional and international speakers. Onsite, there is a Global Stage which will include a hotel industry summit, dedicated buyer forums for Saudi Arabia and China, an International Tourism & Investment Conference (ITIC), as well as an aviation panel, and a special session on Gulf-Israeli ties.
Other features this year will include Travel Forward at ATM, which has world-class technology experts, providing industry-leading insights about the latest technologies and trends that will undoubtedly shape the future of travel and tourism.
ATM 2021 will once again play an integral role in Arabian Travel Week, which will feature exhibitions, conferences, breakfast briefings, awards, product launches and networking events.
This year the introduction of a new hybrid format will mean a virtual ATM running a week later to complement and reach a wider audience than ever before. ATM Virtual, which made its debut last year, proved to be a resounding success attracting 12,000 online attendees from 140 countries.
“This is now an integral part of the ATM offering. Not every industry professional from around the world, can attend in-person every year, particularly this year with travel restrictions changing rapidly around the globe,” said Curtis.
Dubai is one of the safest cities in the world to visit with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure. Over 10.3 million doses have already been administered in the UAE, which is also a major achievement. It was also awarded a ‘Safe Travels’ stamp from the World Travel and Tourism Council (WTTC).
ATM 2021’s strategic partners include Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) as Destination Partner, Emaar Hospitality Group as Official Hotel Partner, Emirates as Official Airline Partner and The Vision as Official Destination Management Partner.
About Arabian Travel Market (ATM)
Arabian Travel Market (ATM), now on its 28th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas, providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. Arabian Travel Market is part of Arabian Travel Week.
About Arabian Travel Week
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2021. It includes ATM Virtual, Arival Dubai, The ATM Influencers day, the Digital Influencer Speed Networking and Travel Forward – a new travel tech and hospitality innovation event launching this year. It also features the ATM Buyer Forums, ATM Speed Networking Events, the International Travel & Investment Conference (ITIC) Summit, Global Business Travel Association (GBTA) forum, as well as the Saudi and China Summits. Providing a renewed focus for the Middle East’s travel and tourism sector, Arabian Travel Week will take place in Dubai from Sunday 16th to Thursday 26th May 2021.
About Reed Exhibitions Global
Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants. Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information-based analytics for professional and business customers
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
About World Travel Market
World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.
WTM Virtual, is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.
WTM Latin America attracts around 19,000 participants – 11,586 unique. The trade show, which takes place in São Paulo, has a worldwide audience that meets to establish the direction of the travel industry. The event is recognised for attracting a high level of professionals from the segment, including buyers and travel agents. It also offers programmes with qualified content and plenty of opportunities for networking and generating business that is relevant to the travel industry.
WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.