Carrefour Invests Over AED 30 Million In Ramadan Promotions As Part Of Its ‘Together We Share’ Campaign
- Over AED 30 million investment will enable Carrefour’s customers to enjoy up to 70 per cent discounts on Ramadan products
- The investment aims to make Ramadan 2021 affordable for everyone
- Carrefour is boosting its local supply chain to meet the increased demand for Ramadan products
- Local charities supported by Carrefour this Ramadan include: Emirates Red Crescent, Al Jalila Children’s Specialty Hospital, Al Noor Rehabilitation & Welfare Association for People of Determination and Senses
: With the Holy Month soon upon us, Carrefour – owned and operated by Majid Al Futtaim in the UAE – announced today its theme and plans for Ramadan 2021. The brand hopes to make Ramadan more affordable for its communities with its ‘Together we Share’ campaign, investing over AED 30 million which will be passed on to customers via offers and promotions available across its stores and online platform.
“After having carefully evaluated the current economic situation, we are investing more than AED 30 million into our 2021 campaign to allow everyone to enjoy the generous spirit of the Holy Month,” said Philippe Peguilhan, Country Manager of Carrefour UAE at Majid Al Futtaim Retail. “This Ramadan, we are encouraging our customers to donate to a range of local charities through our SHARE app and help create a world without barriers for people of determination and sensory impairments. We’d also like to thank our customers who have supported us over the past few years in distributing Ramadan boxes to those in need as part of our partnership with Emirates Red Crescent. Available again in 2021, we hope to continue this initiative in the coming years and remain at the forefront of supporting our communities.”
Customers will be able to fill their shopping baskets with products that are discounted by up to 70 per cent across numerous categories this Ramadan. Committed to providing exceptional value for its customers through every experience, Carrefour is planning several promotional initiatives that include: 35 per cent off on selected items as part of its ’One Day, One Offer’; rewards on SHARE points; and exclusive prizes, gifts and vouchers for customers when shopping in-store.
Carrefour is using its vast network of local suppliers to boost stock availability and meet the increased demand throughout Ramadan. Encouraging customers to buy local, Carrefour is offering 25 per cent cashback on SHARE points with the purchase of all fresh, chilled and frozen UAE origin products every Monday. This gives shoppers the opportunity to choose healthier organic products, make sustainable connections, and support local farmers and suppliers.
There are so many ways to give back to the community as part of Carrefour’s initiatives this Ramadan. On the SHARE App, customers can choose to donate their points directly to Al Jalila Children’s Specialty Hospital, Al Noor Rehabilitation & Welfare Association for People of Determination or Senses, Residential & Day Care for Special Needs.
In an effort to feed over 25,000 people, Carrefour has once again partnered with Emirates Red Crescent to offer customers the chance to donate boxes containing long-life, essential food items such as pasta, rice, and cooking oil. Boxes will be priced at either AED 50 or AED 100, with everything from the retailer’s own private label.
Keeping the profound spirit of giving, spirituality and connection alive this Ramadan, Carrefour is offering its customers the opportunity to come together and join in its ‘Together we Share’ campaign.
Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 350 Carrefour stores in 17 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.
About Carrefour in UAE
Carrefour was launched in the UAE in 1995. Today, Carrefour operates 29 hypermarkets and 80 supermarkets, employing more than 10,000 colleagues.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.