REDTAG’s Ramadan Fashion & Homeware Collection promises a mix of tradition, style and comfort

 In a series of developments that are sure to delight its customers during the Holy Month, REDTAG has launched new retail outlets, unveiled a joy-inspiring Ramadan collection and introduced exciting offers that promise to deliver an engaging and exemplary shopping experience.

 REDTAG, the region’s preferred homegrown value fashion and homeware brand, is gearing up for an exceptional Ramadan to ensure that its customers make the most of the festivities. A series of recent developments, including the launch of new stores, fashion and homeware collections, and special offers, show that one of the region’s most beloved value retail brands is leaving no stone unturned, in time for the holy month of sharing and gratitude.

The brand’s latest offering embraces the spirit of Ramadan, with comfort wear for days of fasting and reflection and festive outfits to celebrate the evenings of togetherness. The collection’s new Arabesque inspired home décor and dinnerware is sure to add a touch of ornate glamour and elegant flair to your Iftar gatherings.

Shehbaz Shaikh, Chief Retail Officer at REDTAG, elaborated on the brand’s latest offerings that are focussed on exceeding customer expectations for Ramadan. “People have been looking forward to this Ramadan as an opportunity to catch up with friends and family that they could not visit last year. There is an air of excitement to the festivities this year, and we wanted to add to those special moments with our newer offerings”.

He further added, “The Ramadan Collection for Fashion and Homeware reflects the timeless Arabian Heritage but also takes inspiration from more contemporary glamour. We have gone to great lengths to ensure that everyone in the family has a wide selection of fashion, homeware and gifts to choose from,” added Shehbaz, “Whether it’s our festive collection of garments, our well-designed Arabesque motif dinnerware, or the pastel range of beddings and throws, there is something for the most discerning of shoppers”.

The recent launch of REDTAG’s latest retail outlets – at Sharjah’s iconic Al Zahia City Centre, and the Dana Mall, Sanabis, Bahrain – is part of a larger expansion plan that will bring the brand closer to more customers, just in time for the festivities. As with all REDTAG stores, customers will be spoilt for choice, with on-trend fashion and exquisite homeware that deliver a value-packed and superior shopping experience every time.

Besides this, REDTAG’s customers will continue to enjoy all the thoughtful services they have come to expect from the brand, including free home delivery, anytime-anywhere exchange, fashion stylist, among others, and also benefit from the limited-time special offers that are part of the ongoing ‘UAE REDTAG shopping festival’.


A BMA International company, REDTAG, was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.