City Centre Mirdif Creates a Fashion Line to Educate About Autism
City Centre Mirdif has collaborated with leading names in the Middle East fashion industry to launch a fashion line and complementing campaign that addresses the lack of knowledge on autism.
The Spectrum Collection is inspired by the seven conditions of the autism spectrum, each of which is represented by a colour. This variety of colour has been applied to create a unique and highly desirable collection that fashionistas can pay for through money or a different kind of currency — knowledge. Those interested in accessing pieces from The Spectrum Collection through knowledge must first read and educate themselves about autism before answering questions as they bid for each handcrafted item.
Supporting City Centre Mirdif in creating pieces for the collection are some of the region’s most respected and prominent designers, including Okhtein, Roni Helou, Rami Kadi, Payal Singhal, Marmar Halim, Mrs Keeps, and Native, among others.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.