SAMSUNG EXPANDS HOME APPLIANCES OFFERINGS  ON UAE E-STORE

The announcement reaffirms Samsung’s commitment to provide customers with digital purchasing journeys and customers can benefit from delivery and installation within 48 hours

Samsung Gulf Electronics has announced that all products from the brand’s acclaimed home appliance range are listed on the e-store in the UAE. Online shopping has emerged as the preferred method to acquire items for many consumers, with people enjoying greater ease, simplicity, and convenience. The UAE’s home appliances market grew substantially in 2020, increasing by 68% compared to 2019, and demand has risen considerably for appliances including vacuum cleaners, dish washers, and accelerated cooking products. All of these are popular with Samsung consumers, who will now be able to search for products and complete transactions in real-time as part of a new, improved, and seamless digital journey.

“Digital transformation has accelerated fundamental changes that will drive markets forward over the coming years,” said Burcin Arabul, Director of Home Appliances at Samsung Gulf Electronics. “Because online shopping has empowered consumers in many ways, we were keen to provide more convenience than ever before. As of now, customers can search for products online and complete transactions right there and then, enabling them to dedicate their time to more important things. With cutting-edge features and the latest technologies, innovations from this range continue to attract more attention and popularity. We are delighted that these can now be acquired through our e-store and look forward to witnessing the positive response from our UAE customer base.”

The e-store availability of Samsung’s home appliances is sure to be welcomed by consumers across the country. In 2020, demand for big capacity side-by-side (SBS) and top-mounted freezer (TMF) refrigerators over 500 liters grew by 266%, freezers by 355%, and big capacity washing machines by 314% – with increased hygiene concerns and more time in households with children key factors behind the online market’s expansion.

As a one-stop-shop for home appliances, the e-store caters to every demand, need, and expectation, boosting Samsung’s aspirations to further incentivize customers and create more loyalty. In addition to call center support and installment plans, every home appliance purchased comes with delivery and installation as fast as 48 hours.

About Samsung Electronics Co., Ltd.

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