United in Ramadan: Celebrate the Essence of Ramadan with
Mall of the Emirates and City Centres across UAE
Mall of the Emirates and Majid Al Futtaim’s City Centres are celebrating Ramadan 2021 under the collective theme of United Together. The campaign — which aims to give back to the community on a whole new level while also giving customers the opportunity to give back — is offering customers a variety of diverse and engaging experiences across Majid Al Futtaim’s UAE mall portfolio. Customers can expect themed pop-up markets, luxury capsule stores, chef’s workshops and other exciting activations throughout the Holy Month.
Fuad Sharaf Managing Director, UAE, Majid Al Futtaim Properties commented: “This is the second year in which we are celebrating a different Ramadan to what we are used to. However, under the United Together theme we hope to enable visitors of Mall of the Emirates and our City Centres to enjoy a meaningful and special Holy Month. To ensure this we have created a series of authentic, traditional and unique experiences for our communities which celebrate different cultures and highlight the importance of togetherness and giving back.”
Engaging people until 15 May , shoppers visiting Mall of the Emirates will be able to enjoy a distinctive and vibrant Ramadan-themed pop-up market “ Dar Al Hai “ Souq in collaboration with Ripe Market. The bazaar will feature 13 home grown concepts selling home accessories, Abayat, sweets, Oud, board games, and fashion accessories among many others. Evoking nostalgia, the market will feature a rich range of Emirati all-time favourite elements and products, with a modern twist.
After Iftar customers can enjoy some live entertainment daily which includes Oud players and Juice Server along with a Henna Artist every weekend.
Similarly, till 15 May, City Centre Sharjah’s main atrium will transform into an authentic and colourful Khan Al Khalili Egyptian bazaar. With eight craft stalls and five F&B vendors, visitors can delight in browsing and shopping an array of Egyptian products or enjoying delectable bites at one of the food stalls.
During the Holy Month Ramadan, City Centre Al Zahia will be offering shoppers a beautifully themed and decorated gathering space or Lamat Ramadan. Running till 8 May, Visitors can visit the space to enjoy a wholesome Ramadan ambiance which includes a Kan Ya Makan exhibition which showcases Vintage elements, a Sahat Al Hara with old shops, a majlis for coffee and desserts, A hakawati for the lovely Ramadan stories along with a calligraphy corner and a kids activation corner.
In addition, City Centre Al Zahia will be hosting a Ramadan art exhibition at The Studio in collaboration with Kaskhka, in organizing a photography exhibition in collaboration with Sharjah University showcasing the varied aspects of this treasured Arabic / Emirati Jalabiya heritage.
A total of 5 students participated in the project captured the different styles of jalabiyas through their lens at the heart of Sharjah.
A month synonymous with giving back to those in need, Majid Al Futtaim’s malls have collaborated with thirty F&B tenants and the Red Crescent to feed two families of six daily at one of the malls restaurants. The initiative which is name “The Table of Giving” will bring families together and truly highlight the spirit of the month.
Furthermore, the malls have launched a campaign through the SHARE loyalty programme in collaboration with the Red Crescent to feed 20,000 people through Share that will donate a Carrefour box on the behalf of each customer that dines at any F&B outlet across Majid Al Futtaim malls with a total value of AED 50 and scan their receipt on share app.
As always, “Make a Difference” donation boxes will be available throughout the malls for those wishing to make additional charitable contributions and really create a difference and draw smiles on the faces on those who celebrate Ramadan.
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To celebrate the different flavours and tastes of Ramadan, City Centre Deira is hosting Tasty Workshops. Hosted at Food Central — home to artisan culinary experiences — Food Central will be offering different workshops teaching visitors tips about food. These will include food photography sessions, the art of food presentation, cooking workshops for the whole family and coffee designing courses.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.