“ROCK PAPER SCISSORS” CAMPAIGN FOR THE MIDDLE EAST

“ROCK PAPER SCISSORS” CAMPAIGN

FOR THE MIDDLE EAST

PRESS KIT

MAISON BOUCHERON

REVEALS ITS NEW “ROCK PAPER SCISSORS” CAMPAIGN FOR THE MIDDLE EAST

Maison Boucheron has the pleasure of presenting its new “Rock Paper Scissors” campaign. Airing in the Middle East from April 12 to May 30, 2021, the campaign, consisting of three episodes, highlights the theme of sisterhood, revealing moments of sharing and connection between two women, Marwa Al Hash and Oumayma El Boumeshouli. Both women embody the family spirit dear to the Maison, and of course, the style and attitude that characterize Boucheron femininity.

Marwa Al Hash is a young Emirati, a graduate in international relations. She takes part in endurance horse-riding at a professional level and has even greater ambitions for her modeling and acting career.

Oumayma El Boumeshouli is a Dutch-Moroccan designer living in Dubai. Her natural sense of style and artistic vision have helped her build her fame and reputation in the fashion industry. She currently writes for Vogue Nederland and has featured on the cover of Glamour, Elle Arabia, and GQ Middle East magazines.

Over the campaign’s three episodes, the two women challenge each other to a game of “Rock Paper Scissors“. In each of the situations they encounter, Marwa and Oumayma reinvent the rules of the game and create their own sign. For the occasion, Maison Boucheron unveils its new Spring-Summer 2021 creations, as well as the iconic Quatre, Serpent Bohème and Jack de Boucheron collections.

EPISODE I

Serpent Bohème Pompon bracelet

paved with diamonds on yellow gold

Serpent Bohème multi-motifs pendant, diamonds, yellow gold

Serpent Bohème hoop earrings S motifs, diamonds, yellow gol

Serpent Bohème triple motif stud earrings, diamonds, yellow gold

Serpent Bohème S and XS motifs ring, paved with diamonds, on yellow gold

Serpent Bohème S motif ring, paved with diamonds, on yellow gold

Serpent Bohème XS motif ring, paved with diamonds, on yellow gold

Serpent Bohème 5 motifs bracelet in diamonds, yellow gold

Serpent Bohème multi-motifs chocker, diamonds, yellow gold

EPISODE 2

Jack de Boucheron triple wrap bracelet,

half-paved with diamonds,

on yellow gold

Quatre Classique Tie-Necklace in yellow, pink and white gold, paved with diamonds, with brown PVD

Quatre Classique clip earring, diamonds, brown PVD, white, yellow and pink gold

Quatre Classique small clip earring, diamonds, brown PVD, white, yellow and  pink gold

Quatre White Edition clip earring, diamonds, white hyceram, white, yellow and pink gold

Quatre Classique L ring in yellow, pink and white gold, paved with diamonds, with brown PVD

Quatre White Edition L ring, paved with diamonds, in yellow, pink and white gold, with white ceramic

Quatre White Edition wedding band in pink gold and white ceramic

Quatre Classique bracelet in yellow, pink and white gold, with brown PVD, paved with diamonds

EPISODE 3

Serpent Bohème double motif bracelet, set with an aquaprase, paved with diamonds, in white gold

Serpent Bohème M motif pendant, set with diamonds, on white gold

Serpent Bohème pendant earrings, set with aquaprases, paved with diamonds,

in white gold

Serpent Bohème triple motif ring aquaprase, diamonds, white gold                                                                                                                  

 Serpent Bohème S motif ring, set with aquaprase, on white gold

ABOUT BOUCHERON

Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow. Boucheron has now established more than sixty-six points of sale throughout the world, and forms part of the global luxury group Kering.