Creating a sustainable ecosystem: OPPO is doing our part as a global citizen
- Embodied by its brand mission of “Technology for Mankind, Kindness for the World”, OPPO is taking strides towards a more sustainable future
Leading global smart device brand OPPO today outlines the contributions it has made in the past year to facilitate the corporate sustainability initiatives enacted at the company since 2004. These contributions highlight OPPO’s achievements in improving stakeholder wellbeing, including the wellbeing of its products users, its employees, and the society as a whole, as well as the company’s impact on the environment.
“The company was founded in 2004, OPPO has been committed to improving the wellbeing of our employees, customers and partners, as well as bettering our impact on the environment and society as a whole. Sustainability has been an integral part of our development strategy during this time, ensuring our ability to innovate and provide the best possible products and services for our users in what we call the Internet of Experience,” said Tony Chen, Founder and CEO of OPPO. “In reflection of our brand mission ‘Technology for Mankind, Kindness for the World’, and in staying true to our core value of Benfen, we will continue to invest in our sustainability. In doing so, we also look forward to working with partners across the industry to create a better future for people worldwide.”
OPPO’s achievements in sustainability were verified by the leading testing service provider TÜV Rheinland, which gave recognition of OPPO‘s contributions based on international standards. This third-party verification proves OPPO’s own work towards creating a circular economy, which includes prioritizing the use of sustainable materials and minimizing its waste output. OPPO now adopts sustainable production processes, spanning from design, packaging, upgrading to material processing and more. As a result, TÜV Rheinland also certified the outcomes of OPPO’s sustainable resource management and reduced emissions.
Seeing itself as a global citizen, further to its own social responsibility initiatives, OPPO is also working with suppliers to conduct sustainable management projects and collectively build a more sustainable ecosystem. For example, under the OPPO Social Responsibility Code of Conduct, suppliers are prohibited from engaging in unlawful or unethical practices, including monopolistic behavior, bribery or corruption.
As part of its contribution to the circular economy, OPPO recycled 13 times more product by weight in 2020 compared with 2019. This was further supported by its efforts in using more renewable materials, with recycled plastic making up 35% of the plastic material contained in its smartphone components. At the same time, the company also achieved a 42.7% reduction in general waste and a 20% reduction in indirect greenhouse gas emissions in 2020.
When it comes to people, as the lifeblood of its organization, OPPO has consistently put employee wellbeing at the forefront of its business operations. The company organized more than 670,000 hours of educational sessions and training programs in 2020 to assist exployees in planning and developing their careers. Likewise, for the millions of customers worldwide who use its products each day, OPPO takes their wellbeing just as seriously and has taken huge steps to better protect their data privacy. These include adding a number of innovative features to its ColorOS 11 operating system and as well as obtaining certifications for strict data privacy standards such as ISO (ISO/IEC 27001, 27018, 29151), TrustArc and ePrivacy.
In the wake of the Covid-19 pandemic, OPPO joined hands with the global community and mobilized resources to provide aid and support around the world. In the Philippines, OPPO collaborated with NGO Save the Children to help students receive remote education through the donation of 100 OPPO A12e smartphones and 100 Rock Space Bluetooth headsets. In Thailand, OPPO donated over 20,000 N95 face masks to medical workers at Bangkok’s Siriraj Hospital and distributed medical kits to more than 13 hospitals across the country.
OPPO is also supporting communities and culture around the world through initiatives such as its Campus Global Emerging Artists Project Renovators (Renovators) program. In 2020, OPPO launched the second Renovators program, providing a platform for 3,000 students from 150 top universities around the world to unleash their creative imagination.
Making a significant and lasting impact on sustainability requires long-term thinking and commitment. OPPO will continue to further its own sustainability initiatives while collaborating with industry partners to create a better future for everyone.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.