Blueair launches its most advanced air purifier to date into Middle East

Blueair launches its most advanced air purifier to date into Middle East

The new Blueair HealthProtect™ is the only air purifier that provides 24/7 protection against viruses and bacteria[i]

  • Blueair can confirm that the HealthProtect™ is proven effective at removing the airborne SARS-CoV-2 virus in independent third party tests under laboratory conditions[ii]
  • Removes over 99% of nanoparticles down to 0.03 micron in 15 minutes[iii]
  • Removes up to 99.99% of viruses and bacteria from the air[iv] thanks to the filtration technology HEPASilent Ultra™
  • Combination of most advanced air purification technologies on marketeradicates bacteria and viruses even when in standby mode
  • Prevents microbial growth thanks to unique GermShield™ technology[v]
  • Good Housekeeping Institute Approved 2021
  • T3 Platinum Award April 2021

 Swedish air purification expert Blueair has launched HealthProtect™, its most advanced air purifier ever. Combining three new revolutionary technologies, the HealthProtect™ air purifier provides protection against viruses and bacteria, even when it is on standby. Today, Blueair can also confirm that the HealthProtect™ has been proven, in independent third party laboratory tests, to remove 99.99% of live airborne SARS-CoV-2 virus – making it the first product from a major air purifier brand to demonstrate the results.ii

Jonas Holst, Chief Product Officer for Blueair said: “HealthProtect™ is the result of several years of R&D and consumer insights as we see that across the globe, even before the current pandemic, viruses and bacteria are one of the main concerns for people. So with HealthProtect™ we wanted to create a germ fighting machine, an air purifier that would reassure you even when in standby mode. This is what makes HealthProtect™ unique, and of course the fact that every component has been carefully designed in Sweden to provide the highest performance and energy efficiency.”

Superior removal of particles, chemicals/VOCs, and germs

HealthProtect™ uses HEPASilent Ultra™, Blueair’s most advanced filtration technology to date. This technology combines electrostatic and mechanical filtration to remove up to 99.97% of airborne pollutants such as dust, pollen, dander, mould. The technology also removes VOCs (including formaldehyde), odours and nanoparticles down to 0.03 micron and up to 99.99% of viruses and bacteria[vi]. Compared to traditional “true HEPA” filtration used in most air purifiers, HEPASilent Ultra™ silently delivers 50% more[vii] clean air and uses 55% less energy[viii]  and 10% less noise than traditional standard HEPA filtration.[ix]

Eradicates viruses and bacteria – even on standby

Even when the HealthProtect™ air purifier is on standby, the GermShield™ technology proactively monitors the room using temperature and humidity sensors and automatically activates when conditions are optimal for germ growth. GermShield™ uses a low air draft to ensure no new growth of germs, and plasma charging to deactivate[x] existing viruses and bacteria on the filters.شركة Blueair تطرح جهاز تنقية الهواء الأكثر تطوراً ضمن مجموعتها

More[xi] clean air to every corner of the room

Unlike other air purifiers that only push clean air to a small part of the room, the SpiralAir™ outlets are uniquely engineered to deliver 360°, omni-directional airflow to quickly circulate more clean air to every corner of the room (based on recommended room size and AHAM’s globally recognised standard of five Air Changes Per Hour). The HealthProtect™ has a high Clean Air Delivery Rate (CADR), successfully cleaning all the air 5 times per hour meaning it will clean the optimal room size that it’s recommended for in only 12 minutes.

Smart features for a connected home

Smart features in the Blueair app like “Clean air ETA (estimated time of arrival)”, Automode and real-time pollutant tracking of fine particles (PM1 – 2.5) such as smoke, bacteria and viruses plus coarse particles (PM10) such as dust, pollen and spores, helps you to understand how household activities and cleaning product choices are impacting your air quality. HealthProtect™ is easily voice-controlled by Amazon Alexa and Google Home, or remotely via the Blueair app.

Enhanced filter lifetime up to one year
Even its filters are smart: HealthProtect™ is equipped with a smart filter powered by a RFID chip that accurately monitors the filter usage within the unit. When it’s time to replace the filter, the Blueair app will send you an alert and allow you to re-order at the touch of a button.

With SmartFilter you can be assured you’ll always have clean air delivered to your home. The smart sensor algorithm accurately calculates how much polluted air has passed through the filter and as a result is able to tell you exactly when to change the filter. The filter lifetime can be prolonged up to 12 months. The filter is also cleverly designed as a ‘booklet’ shape so you close it when changing it, therefore avoiding contact with the inlet (dirty side) of the filters.

HealthProtect™ also comes with cleanable pre-filters that capture larger particles like dust. These conveniently pop-out for quick maintenance and significantly extend the lifetime of the main filter, which goes in line with the sustainability initiatives Blueair drives.

Whisper-silent clean air delivery for a good night’s sleep

Air purifiers are generally recommended to be placed in the rooms where you spend the most time. This is often the bedroom. Many air purifiers, however, cannot clean the air without making a lot of noise. The HealthProtect™ uses HEPASilent Ultra™ filtration technology to deliver its powerful filtration performance quieter than a whisper (30 dB) on the lowest setting and a normal conversation (65 dB) on the highest. The smart ‘Night’ mode will optimise the settings and turn off any lights that could disturb a good night’s sleep.

Designed in Sweden

Every component is uniquely engineered in Sweden to provide the highest performance and energy efficiency. Blueair’s Swedish heritage is also apparent in the choice of sustainable, high-quality stainless steel and thoughtful design features such as easy to clean pre-filters and hidden wheels.

Independently tested and awarded

HealthProtect™ has been independently tested by third party laboratories and top testing institutes. It has the coveted Good Housekeeping Institute Tried & Tested 2021 Approval. Good Housekeeping Institute said: “Our testers found the Blueair HealthProtect™ range simple to use, quiet when running and effective at easing their allergies.” HealthProtect™ also got the T3 Platinum award in the UK.

The HealthProtect™ comes in two sizes:  38m2 and 62m2. Available now from major retailers including and

About Blueair

Blueair is a world leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in over 60 countries around the world. Blueair is part of the Unilever family of brands

Notes on HealthProtect™


HealthProtect™ is the only air purifier with GermShield™ technology where 24/7 protection refers to the key function of GermShield™ technology, activated when the unit is in standby mode to deactivate germs (Staphylococcus albus and MS2 bacteriophage) /prevent growth of bacteria (Ecoli) caught on the filter.

[ii] HealthProtect™ 7400 series tested under laboratory conditions in a 0, 37m³ (13ft³) chamber by an independent third-party laboratory. HealthProtect™ has not been proven to kill SARS-CoV-2 or reduce or prevent the transmission of COVID-19.

[iii] Refers to the test performance of HEPASilent Ultra™, a proprietary technology of HealthProtect™ air purifier. Based on testing of removal rate of ultrafine particles (30 – 100 nm) at maximum fan speed, using HealthProtect™ 7770i model

[iv] HP 7770i removes up to 99.99% from the air through the HEPASilent Ultra™ Technology. HEPASilent Ultra™ technology combines mechanical and electrostatic filtration to provide a higher particle Clean Air Delivery Rate (pCADR) than conventional methods of only using mechanical filtration (at the same rpm on the fan and energy consumption of 18.3W).

[v] GermShield™ offers 24/7 against bacteria and viruses. 24/7protection refers to the key function of GermShield™ technology, that is activated when the unit is in standby mode. Tested on Staphylococcus albus and MS2 bacteriophage.

[vi] Tested on the filter media. Deactivation of germs within natural flora (excluding viruses) under normal temperature and humidity conditions. Test of bacteria Escherichia coli growth on the filter media.

[vii] Based on testing of particle Clean Air Delivery Rate (pCADR according to GB/T18801-2015) in HealthProtect™ 7400 model at the same fan speed, compared to using H13 true HEPA filtration in the same unit.

[viii]Based on testing of energy consumption (W) and noise levels (dB, according to ISO 3743) in HealthProtect™ air purifier with the same particle Clean Air Delivery Rate (pCADR according to GB/T18801-2015), compared to using H13 true HEPA filter in the same unit.

[ix] Compared to using H13 true HEPA filtration at the same clean air delivery rate. Based on international Blueair testing.

[x] Deactivation of bacteria (Staphylococcus albus) and virus (MS2 bacteriophage).

[xi] Based on particle CADR tests according to GB/T18801-2015 standard F – Based on the recommended room size of 38 m² (418 ft²