Snow Cinema by VOX Cinemas returning to Ski Dubai summer season by popular demand

Snow Cinema by VOX Cinemas returning to Ski Dubai for

summer season by popular demand

The world’s only cinema in an indoor ski resort is the coolest way to watch movies and underpins VOX Cinemas’ commitment to redefine the cinematic experience

VOX Cinemas, the dedicated cinema arm of

Majid Al Futtaim, is excited to announce that Snow Cinema will return to Ski Dubai for the summer season due to popular demand. Launching on Monday, 10 May, the unique and immersive cinematic experience allows guests to enjoy the magic of movies surrounded by real snow on the slopes of the World’s Best Indoor Ski Resort.

Snow Cinema will host several screenings a day during the summer months and guests can sit back and relax on lounge-style seating while watching their favourite movies on the big screen. The impressive line-up includes family-friendly films such as Raya and the Last Dragon, Tom & Jerry, Maya the Bee, big-budget blockbusters such a Godzilla vs. Kong and Mortal Kombat as well as a slate of hotly anticipated new releases.

Ticket prices for Snow Cinema start at AED 100 per person and include admission as well as an F&B package consisting of a signature hot chocolate from Mirzam Chocolate Makers and popcorn (salt or caramel). Guests can also indulge in restaurant-quality cuisine and have it delivered directly to their seat by ordering using a QR Code. The mouth-watering menu features popular snacks such as loaded fries and nachos, mains including gourmet burgers, hotdogs and pasta as well as sweet treats such as Dutch pancakes and crepes. For a more premium experience, guests can book the VIP chalet which caters for four people and includes a two-course meal, signature hot chocolate, popcorn, a hand warmer and premium gloves for each guest. All guests at Snow Cinema will also receive rental clothing (jacket and pants), fleece gloves, socks, boots, beanie hat, blanket, stereo wireless headphones and a dedicated locker.

Guests also have the option to upgrade their tickets and avail of the following special offers: Snow Cinema & Penguin Encounter (AED 280), Snow Cinema & Snow Park (AED 235) and Snow Cinema & Chairlift (AED 130 and available from September 1).

Majid Al Futtaim was awarded the ‘Best Innovation in Health and Safety’ at the 2020 MENALAC Awards and has extensive measures in place to ensure that guests enjoy an exceptional and comfortable experience at Snow Cinema by VOX Cinemas.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.