Make a statement with CB2, the UAE’s newest online furniture
store with an edge
The online webstore marks another step forward in Majid Al Futtaim’s digital transformation
Known for its culture of creativity and self-expression, CB2 (a part of Crate and Barrel Holdings) has launched via an online webstore – CB2.ae. This will be the brand’s first presence outside of North America, offering greater convenience for design enthusiasts in the UAE in line with Majid Al Futtaim’s mission to expand its home category whilst delivering a seamless, omnichannel experience across its brand portfolio.
“CB2’s new platform introduces distinctive, design-forward thinking and a signature creative edge to the region for the very first time. It transcends the world of traditional retail by offering young adults sleek, functional and comfortable modern furniture through an accessible and immersive, digital experience,” explained Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle.
“By introducing international brands from across the world and implementing more unique e-commerce offerings in the home décor category, we are elevating the variety and shopping experience for our customers. This also underscores our positive relationship with our partners at Crate and Barrel Holdings as we continue to support their international growth strategy.”
With free delivery across the UAE, styling a home has never been so easy. Shoppers can expect elevated classics, bold statement pieces and sleek, modern finishes in a collection that has been specifically curated to resonate with a Middle Eastern audience. CB2’s online offering will highlight both Dubai’s style and substance, offering timeless yet eclectic pieces that invite customers to mix and match and make their space their own. Each piece of furniture has been chosen taking into consideration not only the design but the material to offer a sophisticated look and feel that does not compromise on comfort. It’s all about liveability and personality with a rich selection of light linens, sumptuous velvets and genuine leather that speaks to every taste and aesthetic.
Challenging customers to have fun and release their inner creators, CB2 also provides a wide range of decorating ideas. Its high design aesthetic is mixed with a childlike curiosity that makes even ping-pong tables and basketball hoops stylish by playing with different colours, scales, and textures. Everything is elevated yet approachable, set to refresh Dubai’s interior design scene by offering unique home furniture at great value.
With future plans of a brick-and-mortar store to follow, those looking to make their home their own can get their hands on statement CB2 pieces online now.
About Crate & Barrel:
Crate and Barrel is an industry leading omni channel home furnishings specialty retailer, known for its exclusive designs, excellent value and superb customer service. In addition to a direct marketing division that services more than 90 countries, the company operates stores throughout the U.S. and Canada as well as franchise locations in Dubai, Mexico, Singapore, the Philippines, Taiwan, Costa Rica, Chile, Colombia and Peru. Working directly with European ateliers and factories, Crate and Barrel was among the first to introduce affordable and contemporary table top products and kitchenware to American consumers. The brand’s essence has translated perfectly to the omni channel era more than 50 years after opening its first store.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.