UAE MOTORISTS CAN NOW EXPERIENCE PERFORMANCE AND STYLE WITH PIRELLI THIS SUMMER
- The Italian tyre brand is partnering with Carrera sunglasses to enhance the experience of the guests
- A limited offer is available exclusively at the P ZEROTM World flagship store in Dubai for customers purchasing tyres 18” and above
Pirelli, the premium tyre manufacturer, has announced a limited-time offer that gives UAE motorists the opportunity to experience premium driving performance in distinctive Italian style. In collaboration with Carrera Eyewear, Pirelli will offer its customers a pair of Carrera shades with the purchase of a set of selected Pirelli tyres, exclusively at the brand’s P ZEROTM World flagship store in Dubai.
Pirelli and Carrera represent two of Italy’s iconic brands, making their collaboration a natural fit that brings to customers design and quality. While Pirelli is known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots, Carrera Eyewear is a statement brand since 1956, synonymous with pioneering Italian design and outstanding quality for Sunglasses and Eyeglasses.
Alberico Avogadro, Managing Director Middle East & GCC, Pirelli said: “We strive to bring the best experiences and offers to our customers in the UAE, who value the exclusive designs and outstanding quality they are used to getting from Pirelli. Offering a trendy pair of Carrera sunshades to our customers is a gesture to make them feel and look as good as their car will perform on Pirelli tyres. With this offer, our customers will get to experience the best of Italy’s engineering and design.”
Running for a limited period of time, the exclusive Pirelli offer will be applicable on the P ZERO™ tyre range, 18” and above in size. The offer will be exclusively available through the brand’s flagship P ZERO™ World – the premium retail and brand experience center located in Dubai’s Al Barsha 1 area. The store showcases Pirelli’s signature range of ultra-high performance tyres and offers a unique customer experience through cutting-edge digital technology.
Founded in Milan in 1872, Pirelli has become one of the world’s largest tyre manufacturers in its 144-year history, with a focus in the high-end range. Through its commitment to R&D, its products are synonymous with Italian excellence in the world, where Pirelli counts 20 tire factories – including the US plant of Rome, Georgia – and a commercial presence in 160 countries. Successfully competing in motorsport since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many single marque championships around the world.