Collinson’s Priority Pass announces a 20% portfolio expansion for its members
- Priority Pass to add over 150 new airport lounges to the programme by end of year
- 100 new premium airport experiences and off-airport lounges also to be added
- Total coverage to exceed 1,500 lounges and premium experiences
Priority Pass, the leading global airport lounge programme, has announced it will add over 150 new luxury airport lounges across the world in 2021. Alongside 100 new premium dining and relaxation experiences and railway and sea port lounges, this represents 20% growth for the network. This announcement comes at the same time that evidence mounts that travel is set to return, with encouraging growth in domestic travel in the US, China and Russia, as well as recent announcements such as the EU saying that vaccinated travellers will be welcomed without restrictions. But the needs of travellers have also changed – with premium experiences more in demand than ever.
Priority Pass has already added 32 new airport lounges this year – including Lufthansa Business lounges in New York Airport (JFK), Newark International Airport (EWR) and Washington Dulles Airport (IAD), and 14 lounges in China alone. Other new lounges have been added in locations important to Priority Pass Members such as Russia, Turkey, Egypt, and India. Priority Pass has also added 8 new premium dining experiences.
The Priority Pass network is a mix of partnerships as well as lounges owned by its sister company, Airport Dimensions, both owned by Collinson Group. Airport Dimensions has continued opening new lounges and sleep and rest experiences during the pandemic and is positioned to achieve a 483% growth in locations since 2015. Last week, Airport Dimensions announced new lounges at Cleveland Hopkins International Airport and Charlotte Douglas International Airport in North Carolina, due to open later this year. These add to previously announced lounges under development in the new Harvey Milk Terminal at San Francisco International Airport and Abu Dhabi International Airport, all of which will be included in the Priority Pass network.
12 months of agile transformation to ensure a safe and reassuring experience
Over the last 12 months Collinson has adapted its offerings to reflect the ongoing needs of travellers during the COVID-19 era. The company created a new set of global health and safety standards for lounges in the Priority Pass network, developed by Dr. Simon Worrell, Global Medical Director, and launched contactless digital airport lounge entrance for all guests. In addition, Priority Pass launched its ‘Ready to Order’ tech solution, available to all lounge partners, allowing guests to enjoy their food and beverages with maximum social distancing.
Supporting the travel industry with shifting traveller expectations
With a customer base of more than 50 million global travellers, Collinson has leveraged its unique insights into consumer expectations to support the travel industry. Most recently this has taken the form of new research The Return Journey, which analyses and compares data collected from 18.5k global travellers in late 2019 (pre-pandemic) with data collected from 12.6k travellers in late 2020 (during the pandemic), providing guidance on the critical path airline, airport and premium credit card brands can take to meet the changing expectations of travellers.
Parent company Collinson Group, working to get people travelling safely and with confidence
As the world’s inability to travel has resulted in both immediate and long-term effects on the world’s economy, Collinson – a global end-to-end travel experiences, airport services and travel medical company – has spent the last 12 months working with airlines, airports and other members of the travel ecosystem as well as governments around the world to restart travel safely. Collinson has also used its travel medical resources to become the world’s leading COVID travel testing company, with partnerships with more than 30 airlines, airports and health passport providers including Singapore Airlines, Virgin Atlantic, Heathrow Airport and IATA.
Airport Dimensions also recently announced its contactless solution Connecta, a new ecommerce and passenger loyalty platform that better enables travellers to shop for duty free, order food, book a lounge space, pay for car parking, and navigate their way around the airport, all while accruing or spending loyalty points.
Collinson Joint CEO David Evans said: “Our investment in Priority Pass is a clear reflection of our confidence in the travel recovery, which our research has shown will also include an increased appetite for premium spaces and experiences while travelling. But the strong growth of our Priority Pass network is only one facet of the work Collinson has done in the past year to restart travel. As a family company with a more than 30-year history sitting at the intersection of travel and financial services, we know the damage that COVID has done to travel, international commerce and trade, and is why we’re committed to efforts such as rolling out testing, and working with governments and the travel industry to build and roll out new solutions. And now, with a network growing to include over 1,500 lounges and premium experiences available, we look forward to welcoming travellers back to our Priority Pass programme as they return to travel.”
Collinson is a global leader in the provision of traveller experiences including airport lounge access and medical and security assistance and travel medical services. Collinson’s traveller experiences include the world’s leading airport lounge and experiences programme, Priority Pass, as well as travel insurance, identity assistance, flight delay, international health and travel risk management solutions.
Collinson has over 2,000 employees operating out of 20 locations globally, all working to deliver a broad range of traveller experiences that ensure the safety, welfare and comfort of 55 million people as they travel for business and leisure around the world. Its travel medical and security assistance business unit has more than 55 years’ experience in the delivery of international medical assistance and emergency care, including the handling of pandemics such as Ebola, Zika and the coronavirus. Last year alone, Collinson responded to over 95,000 emergency calls, managed over 40,000 medical cases and conducted over 3,000 aero-medical evacuations across the 170 countries it serves. We work with clients including American Express, Cathay Pacific, CBA, Mastercard, Radisson Hotel Group, UnionPay and Visa.
With a rich history of connecting different members of the travel, financial services and loyalty ecosystem together, and recognising the central role that travel plays to global economies, Collinson continues to leverage its unique position in light of the pandemic, working to help keep brands front of mind, raise traveller confidence and ultimately support global travel’s long-term recovery.
About Priority Pass
Priority Pass is the original and market-leading airport experiences programme operated by Collinson. It provides discerning frequent travellers access to over 1300 lounges and airport experiences in over 650 airports across 148 countries, including a growing number of airport dining and spa offerings worldwide that can be accessed in the same way as lounges. Using the Priority Pass app for iOS and Android, members can quickly and easily discover locations welcoming Priority Pass, instantly check their visit entitlement and use their Digital Membership Card to access airport lounges and experiences.
About Airport Dimensions
Airport Dimensions designs, builds and operates airport spaces for lounge and other experiences, and is one of the fastest growing global lounge operators in the world. It has a network of 28 airport lounges and experiences at major airports across the US United Kingdom and Middle East including Atlanta, Dallas Fort Worth, Gatwick, Heathrow, Dubai and Doha.
In 2020 Airport Dimensions expanded its physical offering for travelers with the acquisition of ONGROUND Hospitality and the Sleep Lounge brand sleep ’n fly, and enhanced its digital experiences with the launch of e-commerce and relationship management platform Connecta.
Under its brands The Club (US), Club Aspire (UK) and sleep ’n fly (Middle East), Airport Dimensions provides award-winning hospitality services tailored to the specific needs of passengers. It also develops value-added airport experiences for over 50 airport and airline partners, including Cathay Pacific, Emirates, Lufthansa and Air China.
Airport Dimensions is a Collinson company.
Lounges and Premium Experiences Added in 2021
Adinkra Lounge, Accra Kotoka International Airport, Ghana
Air France Lounge, Douala International Airport, Cameroon
Air France Lounge, Lagos Murtala Muhammed Airport, Nigeria
Air Serbia Premium Lounge, Belgrade Nikola Tesla Airport, Serbia
Airspace Lounge, San Diego CA International Airport, USA
Art Lounge, Moscow Vnukovo International Airport, Russia
Bar 120, Toronto Lester B. Pearson International Airport, Canada
BlackBerry Restaurant & Bar, Coimbatore International Airport, India
Blue Sky Premier Lounge, Samarinda AP Tumenggung Pranoto International Airport, Indonesia
CITIC Food Port, Guangzhou Baiyun International Airport, China
DLM Lounge, Dalaman Airport, Turkey
Easy Business VIP Hall, Lanzhou Zhongchuan Airport, China
Easy Business VIP Hall, Linyi Qiyang Airport, China
Famous Cuisine Restaurant, Guangzhou Baiyun International Airport, China
Fei Yue Lounge, Xiangfan Liuji Airport, China
First Class Lounge 01, Xingyi Wanfenglin Airport, China
First Class Lounge 02, Xingyi Wanfenglin Airport, China
First Class Lounge 1, Bazhong Enyang Airport, China
First Class Lounge, Changchun Longjia International Airport, China
First Class Lounge, Linyi Qiyang Airport, China
First Class Lounge, Liupanshui Yuezhao Airport, China
First Class Lounge, Qingyang Airport, China
First Class Lounge, Rizhao Shanzihe Airport, China
First Class Lounge, Jiayuguan Airport, China
Long Xing Lou Restaurant, Guangzhou Baiyun International Airport, China
Lufthansa Business Lounge, New York NJ Newark International Airport, USA
Lufthansa Business Lounge, New York NY JFK International Airport, USA
Lufthansa Business Lounge, Washington DC Dulles International Airport, USA
Melbourne Tullamarine Airport Lounge, Melbourne Tullamarine Airport, Australia (coming soon)
Pearl Lounge Domestic, Kannur International Airport, India
Pearl Lounge International, Kannur International Airport, India
Pearl Lounge, Alexandria Borg El Arab International Airport, Egypt
Perch Coffee Restaurant, Guangzhou Baiyun International Airport, China
Primus Lounge, Guwahati L.G.B International Airport, India
Sea Cloud Business Lounge, Yantai Penglai International Airport, China
Shandong Airlines First Class Lounge, Qingdao Liuting International Airport , China
Star Alliance Lounge, Sao Paulo Guarulhos International Airport, Brazil
The Caplanskys Deli, Toronto Lester B. Pearson International Airport, Canada
Twist by Roger Mooking, Toronto Lester B. Pearson International Airport, Canada
W Lounge Navegantes, Navegantes Victor Konder International Airport, Brazil