A little nudge with a big effect: GROHE Plus supports energy and water saving with digital temperature display
- Precise control of water temperature with integrated LED display
- Environmentally conscious water consumption thanks to Eco Spray
- Architectural silhouette makes a design statement at the washbasin
The number on the LED display increases with precision, the color changes from a cool blue to a warm dark red – with the temperature display of its Plus faucet, the global GROHE brand now offers users the possibility to accurately control the water temperature. The digital upgrade within the existing GROHE Plus collection thus not only allows safe water enjoyment, but also supports users’ increasing desire for sustainable living. This is made possible by the principle of “nudging”, a concept from behavioral economics. Through the visual color change, users are made aware of when hot water is flowing – often unnecessarily – in order to avoid wasting energy. This promotes responsible use of the valuable resource water and saves energy at the same time.
The eco-friendly functionality of GROHE Plus is reinforced by a touchless swipe over the lit icon on the top of the faucet, which allows users to switch from the standard spray to the water-saving Eco Spray setting in an instant. With a flow rate of just four liters per minute, water consumption is thus significantly reduced – without compromising on comfort. The GROHE Plus collection is also future-oriented in its hybrid design language, which skillfully combines round and square elements. This makes the faucet a real statement for every modern bathroom, both in terms of sustainability and design.
Progressive design for elegant features in the bathroom
The dynamic design language of GROHE Plus is inspired by the arc, which symbolizes both strength and lightness. Combining circular shapes with the crisp, clean lines of a cube, GROHE Plus creates an exciting architectural silhouette. At the same time, the design supports ergonomic comfort and invites interaction. The 90-degree swivel spout also increases user-friendliness and allows room for flexible movement at the washbasin.
The combination of cubic and organic shapes not only distinguishes GROHE Plus aesthetically, but also makes the faucet the perfect counterpart to both square and round ceramic lines such as GROHE Essence or GROHE Cube – all according to personal interior design style. To complete the harmonious overall look of the bathroom, the two-tone surface of the LED display made of chrome and high-quality acrylic glass in MoonWhite is also found in the shower with the GROHE SmartControl thermostat and the GROHE Rainshower SmartActive head showers.
In addition to the digital version, the GROHE Plus collection includes a wide selection of classic single-lever mixers in different sizes and with additional functions such as a pull-out spout, wall-mounted 2-hole basin mixers, faucets for shower and tub, and an extravagant freestanding bathtub solution. For even greater design freedom according to individual tastes, GROHE Plus is available in Chrome, SuperSteel and Brushed Hard Graphite– in the digital version with a black display.
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 6,500 employees in 150 countries – 2,600 of them are based in Germany. Since 2014 GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and housing products LIXIL. In order to offer “Pure Freude an Wasser”, every GROHE product is based on the brand values of quality, technology, design and sustainability. Renowned highlights such as GROHE Eurosmart or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE Blue water system underline the brand’s profound expertise. Focused on customer needs, GROHE thus creates intelligent, life-enhancing and sustainable product solutions that offer relevant added value – and bear the “Made in Germany” seal of quality: R&D and design are firmly anchored as an integrated process in Germany. GROHE takes its corporate responsibility very seriously and focuses on a resource-saving value chain. Since April 2020, the sanitary brand has been producing CO2-neutral worldwide. GROHE has also set itself the goal of using plastic-free product packaging by 2021.
In the past ten years alone, more than 460 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE’s success. GROHE was the first in its industry to win the CSR Award of the German Federal Government and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Approximately 60,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.